\r\n\r\nWhat the hell is Pogoseat and why should you care? \u00a0If you attend live events, such as concerts, sporting events, or anything in between you'll want to know what Pogoseat is.\r\n\r\nIn short, Pogoseat allows you to almost instantly upgrade to a new\u00a0seat, or set of seats without losing your existing ticket's investment (i.e. face value).\r\n\r\nFor example: let's say you're at a Dodger's game in Los Angeles. \u00a0Your seats are located in the blazing hot sun on an almost sell out day. \u00a0Instead of leaving early, you could simply open the team's app (or web portal) enter your existing ticket info, pay, and move. \u00a0Yes, it's that easy. \u00a0Digital tickets are emailed to you, as well as displayed on the screen of your smartphone.\r\nUsing Pogoseat\r\nI had the chance to use Pogoseat at the LA Galaxy soccer game this past Sunday. \u00a0And based on my experience the process is simple and painless. \u00a0And best of all, I was able to move from my existing seat to a new one without feeling the shame that often comes with sneaking closer to the action.\r\n\r\nWhen Pogoseat first launched, they offered their own app. \u00a0But now, instead of an app, their system integrates with existing apps. \u00a0If a team or venue doesn't offer an app, they can also provide a web portal that is extremely quick and easy to follow. \u00a0The LA Galaxy, for now, have opted for the latter approach.\r\nHow Does It Work\r\n\r\n\r\nSo how do you upgrade? \u00a0If you're attending an applicable stadium you can upgrade before the game or show, or up to 1 hour into the event. \u00a0Just enter the approapriate URL - in this case it was galaxy.pogoseat.com - select the seat upgrade and punch in your ticket's bar code (they don't have a scanner yet).\r\n\r\nIf done\u00a0correctly, you'll be prompted with a stadium seating view, where upon you can select a new seat. \u00a0Once you confirm you'll be lead to a checkout page, where upon you'll have to pay the difference. \u00a0And I stress the difference. \u00a0Which is to say that Pogoseat applies your previous ticket's face value to the upgrade, which is a pretty sweet touch.\r\n\r\nOnce you complete your purchase\u00a0you'll be presented with your new tickets. \u00a0In my case, I used my iPhone and captured a screenshot just in case. \u00a0They'll also send you an email confirmation, just in case any stadium ushers get surly with you.\r\n\r\nThat said, they unfortunately haven't integrated into iOS' Wallet, but it's probably just a matter of time. \u00a0And I can't speak to Android, but it should be the same process as iOS. \u00a0I'm fairly sure feature phones won't work, but with Android phone's becoming so cheap it's a moot issue.\r\nOther Upgrades\r\n\r\n\r\nAnd beyond upgrading your seat, you can also purchase other upgrades. \u00a0In our instance, we had the option to rub elbows\u00a0with some of the LA Galaxy player or take a faux penalty kick on the field. \u00a0So beyond reducing the friction of seat hopping at an event, Pogoseat can enhance your attendance experience as well. \u00a0This if course adds revenue to the stadium or ticketing company, which is great for the businesses looking to eschew their traditional flow of revenue.\r\nWould I Use Pogoseat\r\nI'd use Pogoseat on a case by case basis. \u00a0So here is my thinking. \u00a0If I'm at a sporting event, and more than 30% of the seats are empty my brain is likely to run the math, determine the "getting caught factor" is low and then just sneak into the new seats. \u00a0Now, that doesn't account for a righteous usher. \u00a0If I were to spot one standing guard, then the likelihood increases vastly that I'd use Pogoseat, since it both validates my presence and allows me to proudly walk to the much better seats.\r\n\r\nBut, that's a sporting event, where there is generally 20,000+ people in attendance, which means it's easier to slip by unnoticed. \u00a0In the case of say Cirque De Soliel, which Pogoseat has partnered with, the venue is much smaller and intimate. \u00a0There I'd be very inclined to upgrade to a new seat because the friction to move is much higher, and my experience would be enhanced enough to justify the cost.