\r\n\r\nIt would seem that Motorola forget how badly the original V70 went over - which included a super easy to snap swivel - because they introduced an ultra spruced up version of the handset today.\u00a0\u00a0 Officially called the Aura, the swivel phone sports some high end goodiness for those looking to compete with their Vertu adversaries.\u00a0 So what do we have?\u00a0 Sparing no expense, Motorola jammed in a scratch resistant 62-carat sapphire crystal lens that is complimented by a world's first 16-million color display in a handset.\u00a0 Other features include a 2MP camera, stereo Bluetooth, 2GB of storage, quad-band GSM, microSD slot, a 7 hour talk time and 400-hour standy time, and finally a multimedia player.\r\n\r\nThe Aura will ship 12\/4 and costs $2000 here\r\n\r\nOne more pic and official release after the 'leap'\r\n\r\n\r\n\r\nMotorola Heralds The Return of Artistry™ and Unveils Timeless, Classically Designed Device\r\n\r\nIntroducing AURA™ by Motorola featuring the world\u2019s first circular display in the mobile phone industry\r\n\r\nSCHAUMBURG, Ill. \u2013 Oct. 21, 2008 \u2013 Inspired by luxury watches and handcrafted design, Motorola (NYSE: MOT) introduces AURA™, a unique handset that breaks convention and re-establishes artistry in the design and manufacturing of mobile devices. Fine craftsmanship and the industry\u2019s first circular display help AURA deliver a sensory experience that is second to none for those with refined tastes.\r\n\r\nSophisticated design, high performance racing engines and the quality of a photographic print served as the perfect muses to inspire the creation of AURA. Its form recalls the timeless beauty of luxury watches with the introduction of the world\u2019s first circular display on a mobile device. Technical precision and mechanical excellence are met with a Swiss-made main bearing and more than 200 parts that create a seamless opening for the handset. The quality of a photographic print is celebrated in the brilliant interplay of 16 million colors and 300 dpi resolution on the unique, round liquid-crystal display. Capped with a Grade 1, 62-carat sapphire crystal lens \u2013 one of the most scratch-resistant materials on earth \u2013 AURA is simply elegant.\r\n\r\n\u201cAURA is Motorola\u2019s latest endeavor into the high-tier mobile device space and is the result of our continued inspiration to innovate in design, imagination and state-of-the-art handcraftsmanship,\u201d said Jim Wicks, corporate vice president and director of Consumer Experience Design, Mobile Devices, Motorola. \u201cFrom the moment AURA owners hold their phones, they elevate their own experience in luxury and unmatched quality.\u201d\r\n\r\nThe hand-sculpted richness of AURA can literally be felt in its stainless steel housing, textures and patterns chemically etched into its surface. The front piece of the phone takes nearly two weeks to create. In that time, the stainless steel is sculpted, electro and hand polished, chemically etched and PVD coated. The result is a finely finished product that withstands the test of time.\r\n\r\nTurn the phone over and reveal a window into its mechanical heart. The Swiss-made main bearing, gears composed of Rockwell 50-55 hardened steel and 130 precision ball bearings work in tandem to drive the assisted-opening blade, an effect more like opening a luxury car door than accessing a mobile device. Its custom-engineered rotating mechanism is composed of more than 200 high-precision individual parts, and the gears are protected from harsh conditions with the same coatings used in high-performance racing engines. Motorola\u2019s proprietary CrystalTalk™ technology takes AURA to the highest level of audio clarity on every call, while Stereo Bluetooth\u00ae1 technology enables AURA owners to make and take phone calls hands free by pairing with a compatible headset.\r\n\r\nAvailability\r\nAURA is expected to be available around the globe beginning in Q4 2008. To experience AURA, please visit www.motorola.com\/AURA. For more information on technical specs, please visit www.motorola.com\/motoinfo.