Imagine if you could bend and fold the display of your smartphone or tablet!

Samsung is working on making that a reality with its new flexible Youm display, technology that was touted during the company’s Keynote address at CES in Las Vegas. The OLED Youm also features a super-thin form factor designed to optimize color and contrast.

Brian Berkeley, Senior Vice President of the Samsung display lab, showed off a prototype of a smartphone that had a flexible Youm display bent around its side. As a result, you can view updates on the side of the phone.

Samsung has been working on this rollable, bendable display technology for a while. In 2011, Samsung unveiled a prototype at CES; in 2012, Samsung officially named the technology Youm.

Other companies such as LG and Nokia have also been working on flexible displays. In fact, LG has already started mass production of an e-reader with a plastic electronic paper display (EPD) that is designed to withstand being dropped from a height of 5 feet or being hit with a small urethane hammer (since you clearly need to do that to your e-reader). The company intends to apply this bendable technology to plastic OLED and flexible displays in the future.

Amanda Pendolino

Amanda has been writing for several entertainment, tech, shopping and business websites since 2009. A resident of Los Angeles, she also works as a screenwriter, script reader and tutor. She's obsessed with film and TV, and is not afraid to admit that her Samsung Galaxy SIII is her most prized possession.