Samsung Introduces Flexible Youm Display For Bendable Smartphones

Imagine if you could bend and fold the display of your smartphone or tablet!

Samsung is working on making that a reality with its new flexible Youm display, technology that was touted during the company’s Keynote address at CES in Las Vegas. The OLED Youm also features a super-thin form factor designed to optimize color and contrast.

Brian Berkeley, Senior Vice President of the Samsung display lab, showed off a prototype of a smartphone that had a flexible Youm display bent around its side. As a result, you can view updates on the side of the phone.

Samsung has been working on this rollable, bendable display technology for a while. In 2011, Samsung unveiled a prototype at CES; in 2012, Samsung officially named the technology Youm.

Other companies such as LG and Nokia have also been working on flexible displays. In fact, LG has already started mass production of an e-reader with a plastic electronic paper display (EPD) that is designed to withstand being dropped from a height of 5 feet or being hit with a small urethane hammer (since you clearly need to do that to your e-reader). The company intends to apply this bendable technology to plastic OLED and flexible displays in the future.