Brita is to water what Kleenex is to tissues. And like Kleenex, Brita isn’t the only brand on the block when it comes to water filtration. However, one could argue that Brita left money on the table. Sure, they cornered the home market with their in fridge and-on tap units, but they forgot about those who like to tote around a water bottle. Competitors rolled in and Brita was and still is no where to be seen in the portable space. Well, bad news Brita, because there is another competitor entering the space and it’s the grand daddy of portable water…backpacks. Who are we talking about? CamelBak.
The company has long made backpacks with a built-in water pouch that features a nozzle and tube system for easy access. Now, the company has entered the water bottle market, but it’s not just any water bottle. The Groove includes a built-in plant based filter that can last for up to 3 months, effectively replacing 375 disposable plastic water bottles, or so the Camelbak say. Like many of today’s bottles it’s BPA free and is dishwasher safe (make sure to remove the filter). Camelback has also included a “bite valve” which opens when you bite down, allowing water to flow freely and closes automatically when released. So no more excuses mid stride or in the middle of the weight room floor.
You can buy one now in a variety of colors and finishes (plastic or stainless steel) from Amazon for about 18-$25.