Samsung’s a big name when it comes to point-and-shoot cameras, but these days consumer-grade DSLRs come from either Nikon or Canon. Sure, other companies have their own offerings, but the best stuff for a reasonable price comes from these two. Normally, that would make a new camera from another company not so exciting, especially because lenses are so critical for DSLRs, but Samsung decided to spice it up a bit with their new NX11.

The NX11 is a mirrorless camera, which means it can be smaller and plug a lot more into that extra space, though you lose an actual viewfinder (the viewfinder displays a digital image). But what’s interesting is that it is just like the NX100 (the 3/4ths DSLR), the lenses – which work with both the NX11, NX10 and NX100 – also support Samsung’s i-Function, which allows changes to shutter speed, aperture, ISO, white balance and EV straight on the lens with your left hand, instead of looking away from the viewfinder to find the settings you’re looking for. The tech isn’t new, but the camera is a full-fledged DSLR, so shutterbugs who need the larger size and higher-quality imagery than the NX100 can switch over without losing their lenses.

The NX11 has a 14.6MP sensor and supports the NX mount for lenses, and will have a 3″ AMOLED display, and HD video recording up to 30fps,. It’s unclear if that means 720p or 1080p, though considering the $649 bundle price (with the 18-55mm lens), I’d guess it goes up to 720p. A new 20mm lens will also be available, though sadly it’s only F2.8. This should be fine for most users, though having used an F1.4, there really is no comparison.

The company has also announced the WB700, an 18x superzoom that is only 2.2 centimeters thick, which is frankly bonkers. Beyond the ridiculous zoom is a 16MP sensor that supports RAW photography, full manual support, HDMI-out and HD-video recording. Assuming you have a steady hand or enjoy using a tripod, this bad boy could be great, especially when compared to today’s giant superzooms, which are basically low-quality DSLRs without interchangeable lenses.

James Pikover

Spawned in the horrendous heat of a Los Angeles winter, James was born with an incessant need to press buttons. Whether it was the car radio, doorbells on Halloween or lights, James pushed, pressed and prodded every button. No elevator was left unscathed, no building intercom was left un-rung, and no person he’s known has been left un-annoyed.