T-Mobile's iPhone 5 Price Quietly Increases from $99 to $149 | Gadget Review
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T-Mobile’s iPhone 5 Price Quietly Increases from $99 to $149

T-Mobile iPhone 5

T-Mobile may have killed contracts, at least in the traditional sense, but that hasn’t absolved them from all misgivings.

Today, T-Mob bumped the introductory price of the iPhone 5 from $99.99 to $149.99.  At this price point the upfront savings have largely been negated.  However, I should note that T-Mobile’s monthly plans are still cheaper than Verizon and AT&T’s.   And while I can’t confirm this, T-Mobile may still be offering a $120 credit to qualifying customers as well as a solid trade in value for their old Apple handset.

Nevertheless, I can’t help but feel as though T-Mobile has pulled a bit of bait and switch.  Sure, they never said that pricing was for an unlimited time, but nor did they say it was for a finite period of time.  But, and this goes without saying, they have every right to increase pricing as they see fit.  That said, from a marketing standpoint it was a smart move, as a “$99 iPhone 5” sounds a hell of a lot better than $150 or $200.

But will the price increase, which goes against traditional carrier pricing – they usually lower handset prices after their release – cause more fall out than it was worth?  That remains to be seen.

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