Finally, a social network with some sort of gadgetry involved.  Ridelink is a relatively straightforward concept: social networking that let’s you meet people who don’t wanna die or receive bodily harm due to drinking and driving.  Perhaps I’m over simplifying.

You see, you join the site, add friends – you know all the normal social networking stuff – but the real magic to the service is in the included watch like device that detects alcohol consumption.  This enables you to select friends who aren’t drunk and are willing to drive you places or pick you up in the event that you drink beyond your means of vehicle operation.  Getting a ride from a friend is as simple as blowing into the provided watch, which in turn notifies your social network that you need a lift if you’re unsafe to drive your own vehicle.  Okay, so it doesn’t sound super practical – you could just call a cab – but I’m floored by the ingenuity.  Hit the video below for a complete walk through of the service.

They’re currently performing tests in Brescia, Italy.  To sign up, go here

[Core77]