Apple iTunes Multi-Pass
Starting today, shoppers will be able to buy monthly subscriptions to television shows and other videos via the Apple iTunes Multi-Pass. Apple is launching Multi-Pass in partnership with Comedy Central.
Fans will be able to monthly subscriptions to “The Daily Show with Jon Stewart” and “The Colbert Report.” Mutli-Pass will cost $9.99 for 16 episodes of these shows. Buying episodes individually cost $1.99 an episode.
This is Apple’s first attempt at a monthly subscription model, which other online stores like Napster and Rhapsody have been using.