Rolls-Royce introduced a brand new car today at the Geneva Motor Show, the 2014 Wraith coupe — the fastest and most powerful automobile ever built by Rolls-Royce.

Packing a 624HP 6.6-liter twin-turbo V12 engine that pushes out 590 lb-ft of seat squeezing torque, the Wraith (pronounced rayTH) channels all that power with an eight-speed automatic transmission allowing the luxury vehicle to attain 60 mph in 4.4 seconds flat.

But the Wraith doesn’t just offer raw power to play with, the vehicle also comes equipped with a new system developed by BMW, dubbed the Satellite Aided Transmission (SAT) system, that prompts drivers when to shift based on — get this — GPS data, satellite data, and driver behavior. The SAT system actually considers the next few curves in the road and anticipates required rates of acceleration or deceleration to optimally navigate the pavement — just like a professional driver would.

The suspension for the vehicle has also been re-engineered to “minimize body roll and discreetly amplify feedback when cornering; while steering weight is heavier at high speeds and lighter at low speeds adding to the spirited drive,” according to the official press release.

The Wraith has a steel two-tone body, and has rear-hinged doors that modern Rolls-Royce enthusiasts would expect.

Inside the luxury coupe, familiar Rolls-Royce style design cues are common. Posh leather seats and a dashboard not too dissimilar from the company’s Ghost have been fitted to the Wraith. But the Wraith does have its own unique design features. The wood grain used in production has an “unfinished”, kind of raw element to it. The grain of the wood can be felt by those that admire the vehicle — something that Rolls-Royce hopes will help their customers develop a deeper appreciation of the time spent designing the Wraith.

Media control can be had by a unique crystal-glass rotary-control surface in the center of the car. It allows drivers to input complex commands by simply scribing with their fingers. The Wrath also features voice-to-text and voice-to-email so that drivers can keep their eyes on the road and not their smartphone.

When it comes to luxury vehicles, Rolls-Royce is most certainly one of the best options out there for consumers that can foot the bill. It’s my opinion that the thoughtfulness of ergonomics in design is something of utmost importance, and when it comes to ergonomics engineering, Rolls-Royce is one of the companies that really knows what they’re doing.

The newest Rolls-Royce will be available in Europe toward the end of 2013 and will run €245,000, or roughly $319,000.



Chase Williams

 
Chase Williams is a serial entrepreneur, professional procrastinator, dreamer, explorer and risk taker. He's been weightless aboard a NASA C9-B aircraft and his head hasn't quite come back down from the upper-atmosphere. To keep up with his low-oxygen chatter, follow him on Twitter @ChaseHWill