The stand alone GPS, you know, the thing you mount to your dashboard, is quickly becoming an antiquated device thanks to the likes of the iPhone and Android smartphones. But that hasn’t stopped TomTom from fighting a good fight, despite their market cap getting slashed in half overnight when Google announced free turn-by-turn directions on the Android platform. As a result the company has resorted to an ultra gimmicky feature that we absolutely love.
What is that? A variety of iconic movie and tv show characters can now provide you with voice directions. Last year they added Darth Vader and a few other Star Wars characters. And if you remember TomTom produced a short, yet entertaining video depicting Vader in the recording studio. Needless to say it was quite the gaff, especially when he strong arms the studio producer with The Force. Now, TomTom is back with Sesame Street voices. And what better way to market the new feature than to put Burt and Ernie in the audio booth for an adorable 2 minutes of fun. We don’t often say this, but you gotta watch, especially if need something to perk you up on this Monday.
However, you’ll have to spend $12.95 if you want Burt and Ernie directing to your next destination. That is assuming you still use your TomTom.