Seems the competition for a piece of Amazon’s coveted Kindle market has already started to boil up out of the woodwork.  iRiver’s Story is one of the first off the block.

Formerly a major player in the Flash-based MP3 market, iRiver’s been having a lot of troubles in its home market of  Korea.  Thus, they’re looking to join in on the e-reader market and snag a little market share away from Amazon.

The iRiver Story has a six-inch LCD display, two gig of internal memory and comes in white only.  It’ll also play back MP3s, which is handy for those books on tape.  It’s not a bad little design, from the look of things, even if it really DOES look a lot like the Kindle.  So hopefully, it’ll manage to pull off a comeback.