The title’s wacky because the idea is wacky.  According to Wired, Polaroid is planning a come back, albeit in corporation with UK magazine Amateur Photography.  Rumor has it that they’ll be working with the mag and its readers to build a digi cam with a built-in Pogo printer (it uses Zink technology).  The only official details at this point are that the prints will be 4×3 inches in size and color.