The war on movie services continues, but this time neither of the contenders offer monthly subscription services. Instead, both iTunes and VUDU are individual rental movie services, where you only pay for what you want to watch and in what quality you want to watch it in. You also have the option to purchase the movie, but you’re not going to be forking over one-flat fee for all sorts of content, making these two services quite costly if you love to watch movies all the time. But for those who are habitual users and only want to pay for what they want to see, read on to see how they stack up against each other. And about iTunes, read about this interesting review on why I hate iTunes: Syncing sucks and so does selecting music.


Wal-Mart Stores bought video-streaming service a while back and it’s a service that allows you to stream directly to your compatible device via the Internet. The account is free and you only pay for whatever movies you watch since it’s an on-demand service. Many who are familiar with iOS and Apple’s Macs already know that iTunes is the place to get all your music downloads, store your MP3s and movies, and get apps and more. It’s the one-stop shop for your iOS devices basically.

User Friendly

Signing up with both VUDU and iTunes is free. Like all other services, you go through a signup process, where you pick out a username and password that allows you to access your account. Both allow you to browse around before even signing up so that you can easily check out the selection. Once you create an account, you can browse around on any of the compatible devices listed for both below.

Winner: Tie

Compatible Devices

Since iTunes is iOS based, it’s limited in devices you can use to watch movies. So you have any iOS-based device (iPhones, iPads, iPod Touches and, of course Mac computers (and PCs if you download iTunes for it). Oh, and there’s Apple TV, too, which requires you to either buy or rent the movies via iTunes. Once you’ve done this on the Apple TV interface, you can download the movie to your computer running iTunes, too.

VUDU works on a lot more devices than iTunes. So in addition to your iOS-based devices mentioned above, it’s available on PC computers, gaming consoles like PS3 and Xbox 360 (only if you have a LIVE Gold membership), in addition to a lot of other Internet-connected Blu-ray players and HDTVS. That basically means almost any device with Internet access really. Just go on the site and under the “Devices” tab, you can easily check out all the models that it works on (way too many to list).

Winner: VUDU is compatible with more devices


According to VUDU, they have more than 20,000 titles to choose from, with more and more being added all the time. A good thing about it is that a lot of the releases include newer titles that have just been released on DVD and Blu-ray (many even the same day of release). They have a lot of HD movie options, too. iTunes say they have more than 75,000 digital downloads, with about 3,000 of those available in HD (and that’s including both movies and TV shows). VUDU also has TV show options available, but iTunes has the most current episode to date while VUDU has older seasons.

Winner: VUDU has a lot of titles, but iTunes takes the cake with their whopping 75,000 digital downloads.

Membership Perks

Since both services don’t require a monthly membership and are more of movie-a-la-carte services, both offer various advantages to their service. VUDU provides an instant $5 credit for new members and provides movies that are in HDX quality that will totally enhance your viewing experience as if you were in the theatre (but probably with a way smaller screen). The streaming movie service can stream in 1080p and has rich Dolby Digital Plus 7.1 surround sound if you have the right home entertainment theatre system to support such massive audio. And because it’s a streaming service, the content starts right away. Also, you can watch the first 10 minutes of some movies for free to see if you’re down with it or not so that you don’t have to waste your cash if doesn’t catch your attention within the first couple of minutes (newer titles usually go up to two minutes plus they have the trailers, too). VUDU also offers a cool Collections tab that has more sub-tabs, with one being “Showcases” that shows you sale, reduced price and other discounted content you can watch without having to pay full price. Then when you refer a friend, you get a $3.99 credit! So even though it’s a pay-per-watch service, you can really save some cash on certain titles. And you can buy the movies (in most cases) if you want to keep them. VUDU also just started offering its Disc to Digital program that works with Walmart where you convert your old discs (some titles are not included) into digital copies on your VUDU account, even allowing you to upgrade old discs into HDX copies for a small fee at various Walmart location.

iTunes is more of a download service and doesn’t allow you to stream. Movies are purchased or rented, with many HD options available. If you like shows, you can easily buy the entire season, even the most current one with new episodes automatically added to your account after they air. You can watch rentals for a certain time period and when it expires, the downloaded content is gone. And with AirPlay you can play content on your iPhone, iPad or iPod touch on your HDTV via Apple TV. iTunes also offers lots of movie trailers so you can see what’s coming out in theaters soon. Sometimes it the main site for movies and shows on iTunes will provide discounted items. You can’t test out the movies like VUDU, but you can watch the movie’s trailer. You also have the option to pre-order movies that are coming out soon.

Winner: VUDU offers WAY more advantages.


Both are pretty even on this level. iTunes has a movie catalogue that features movies and stuff from the likes of many big studios, including 20th Century Fox, Warner Bros. Walt Disney Pictures, Paramount Pictures, Sony Pictures and Universal Studios. They also work with lots of TV channels to offer the latest episodes on many of your favorite shows. Then again, VUDU also has all the big movie deals given they release content as soon as it hits DVD.

Winner: Tie since both offer a wide array of content, which is why they have so many titles each

Speed of Service

VUDU streams movies, so you can watch instantly, while you have to download it from iTunes, which can take a while depending on your Internet service, your phone service for mobile devices, etc. BUT< you don’t have to wait for the download to completely finish before watching the movie.You can also watch some of the movie on your Mac, then halfway through, transfer to your iPod or iPhone and pick up watching where you last left off. VUDU’s minimum speed requirements for its services is: 480p: 1 Mbps for SD; 720p: 2.25 Mbs for HD; and 1080p: 4.5 Mbps for HDX.

 Winner: VUDU streams faster with less delays


It’s pretty even here, too, since both offer HD quality movies and TV shows in 720p and 1080p. VUDU has some 3D titles (but you need 3D devices to watch them in 3D obviously). But VUDU does offer that Dolby Digital Plus 7.1 surround sound providing a slight edge over iTunes.

Winner: VUDU has 3D movies and that Dolby Digital Plus 7.1


So iTunes used to offer TV show rentals, but they got rid of that option in August 2011 and VUDU offers that still. With iTunes Apple TV, movies rented on the device aren’t allowed to be transferred to other devices so that’s not good. For those who don’t have Apple TV, they have to buy other special cables so they can watch from their computer or another device on your TV.

VUDU doesn’t offer an Android-based app, so that sucks. For VUDU, people who want to download the moves to their iPhones or iPads can stream movies but can’t keep them on their device.

Winner: VUDU has less limitations


Both offer content-on-demand services with options to rent or buy so you pay for what you want to watch and/or buy. For iTunes, newer releases will run you about $3.99 for SD and $4.99 for HD options. Usually older movies are cheaper like about $2.99. If you to actually buy the content, you’ll going to pay anywhere between $10.99-$14.99 for SD versions, with HD ones going up to $19.99 and up. TV shows are usually more to buy since they include a lot of episodes. VUDU prices vary a bit and can cheaper than iTunes, especially with discounted ones on that special VUDU page. Some titles cost $2 to rent for two nights, others are about $5, with HDX options the most expensive ones. For newer SD movies, you’ll pay $3.99 and HD titles go for $4.99, but you even have the choice to go with HDX for $5.99. Owning them is about the same as iTunes.

Winner: Tie since both offer around the same prices for the majority of content

Overall Winner

Despite both being a buy-want-you-want movie service, VUDU offers a bit more for your buck, making it the winner in our comparison. Since you’re only going to pay for what you want, you might as well get the most out of the experience and VUDU has multiple options in terms of quality, offers 3D movies and that Dolby Digital Plus 7.1 is pretty nice. The fact that you can test out movies before you buy is also a good thing and all those discounts on the site always make watching movies you wouldn’t usually want to rent at its regular price totally worth the try!

Kristie Bertucci

Kristie Bertucci is an L.A.-based writer, who can't live without her MacBook Pro. When she's not writing, she's either reading or shopping (online, of course) and loves lazy days so she can catch up on her DVR-recorded shows and movies. She's definitely a Mac girl, she loves music and is currently on a mission to to have an insane and enviable iTunes library.

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  1. When you buy a Blu Ray/DVD movie that is offered with a digital copy and downloaded to iTunes or Vudu for storage, are you charged a fee for downloading and viewing them?

  2. One important (to me) fact was omitted….
    I am returning from flying overseas .
    When you land in another country, Vudu kicks you out and you can not sign into your account. All your downloads “expire” until you return to the US.
    In Tahiti I downloaded and watched “John Wick II” from iTunes.
    Bottom line : Vudu won’t work on return flights once you have left and the US. iTunes will.

  3. I have all Apple products and love them. I enjoy iTunes but I find myself going more toward VUDU when it comes to looking, buying, renting movies. I guess it is because it is very user friendly, there are good deals and freebies.
    I have both a BluRay player with VUDU on it as well as an AppleTV, MacBook, and Apple iPhone. So if you have both ways to utilize iTunes and VUDU you really can’t lose out on what they both offer.
    Neat to have “Blockbuster” in your home so to speak, ya know? =>

  4. I actually use both. With iTunes, the picture quality is slightly higher with an Apple TV and some even offer the same bonus features as their Blu-ray/DVD counterparts, but I can get better quality digital copies with Vudu (for a little extra). Also, one just may have a movie that the other doesn’t. Since they’re both free in terms of membership, I’d say you wouldn’t go wrong using both.

  5. Inherently flawed reasearch and especially flawed writing EXAMPLE:
    “Winner: VUDU has a lot of titles, but iTunes takes the cake with their whopping 75,000 digital downloads.”

    iTunes wins this but either poor writing or a clear bias makes Vudu appear to win this… This is so ridiculous, ill stop here..

    A technologically advanced back end will never overcome a lack of content.

  6. I have used itunes to purchase movies and redeem digital copies for years and I prefer vudu by a long shot now. For starters if you buy a blu ray disk that includes a digital copy shouldn’t that digital copy also be in HD? Well most of the itunes digital copies are SD with no option to upgrade to HD. I alzo love the disk to digital service offered by uv/vudu. For renting movies I love it because most new titles are available the they are released on dvd and they are all available in HD. I wish i could transfer all of my itunes purchases to uv/vudu.

  7. Wow, I have both and while your article is extensive it is heavily biased. The title should be renamed to why you like VUDU. As an example of proof, you list VUDU as being compatible with more devices but don’t go into to many details then towards the end you mention it’s not compatible with Android. Seems kinda left out of your scoring. Also I didn’t notice any mention that VUDU really doesn’t work well on iOS devices. Checkout the reviews of their app for yourself. That being said I own more on iTunes I own more yet I’ve watched more rentals on VUDU. They are almost apples and oranges but I still prefer buying Blu-rays and renting from Blockbuster.

    1. I have both and will be using VUDU for all of my future purchases since I am able to watch directly from my blu-ray player, TV and gaming console. When she says VUDU works on more devices she is talking about the VUDU app which is native on most blu-ray players, gaming consoles and TVs.

  8. Thanks Kristie. Trying to work thru the maze of offerings is tough. This was pretty darn good.

    You are soft on the eyes and thats only a plus.

    Appreciate your commentary and homework.

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