Apple is the biggest tech company in the world, and it can be the biggest company in the world period depending on its stock price this week. And there’s a lot to love about Apple. But recently, some bloom has come off the rose, and it might be time to consider what for many used to be the impossible; jumping the Apple ship for good.
1. The iMessage Disaster
If you’re not familiar, users who decide to go to Android inevitably start losing text messages. It’s because of Apple’s proprietary iMessage system; sure, you don’t use up your texts, but that also stores all your messages on Apple’s servers… and if you don’t have iMessage, it means you lose any text messages coming from iPhone.
How do you disenroll? You call Apple. Yes, you read that correctly.
2. The Lightning Connector
Every phone aside from the iPhone uses a standard connector, namely USB. It’s not the best solution, necessarily, but it does standardize everything. Apple, however, has not only stubbornly refused to use USB, for reasons that are unclear, they also introduced a new connector. To be fair, Lightning has its merits, and some of those are coming in the new USB standard, but it’s still a proprietary connector in an industry that has left those behind.
3. There’s Little Innovation
Nobody says it, but it’s true: Apple has been resting on its laurels pretty hard, technologically speaking. Aside from standard upgrades, there really hasn’t been a lot of difference between the last few iPhones. Processing power and RAM upgrades are important, of course, but it’s clear that Apple has lost interest in the iPhone and views it more as a way to raise money for its next innovation, than a place where its next innovation will go.
4. Android Has Caught Up To iOS
This is admittedly something of an opinion, and it’s not like iOS is somehow unusable. It’s an excellent mobile OS. The problem is that stock Android can have a better feel and is less of a pain in the butt to use in some respects. There’s also the problem of ease of use; ever try to swap out an operating system on an iPhone?
5. Apple Is Stuck In The Past…
Honestly, if I told you I had a phone with a proprietary connector, software I couldn’t change in any meaningful way, that doesn’t see a lot of change, and that I have to call the company to get any real support on… what does that sound like I’m describing, a modern-day smartphone or a phone from ten years ago? That Apple has refused to change with the times is becoming faintly ridiculous, especially in light of the biggest problem.
6. …And Its History Is Repeating.
Apple has been here before: It introduces an innovative new product, pioneers a new market… and then stubbornly refuses to accept market realities as it gets crushed by those who come after. It happened with the PC and it’s happening with the smartphone: Apple’s market share is declining every quarter in both tablets and smartphones.
True, it’s still making money. But it’s only a matter of time before something goes wrong and it begins to flail. Apple no doubt has something amazing coming up…but it’s not going to be for the iPhone.
Dan Seitz is an obsessive nerd living in New England. He lives in the Boston area with a fiancee, a dog, a cat, and far too many objects with processors.