On Friday (might have been early Saturday morning), as we predicted, Apple’s App store had its 10th billion, not million, app downloaded. To promote this momentous occasion Apple offered a $10,000 iTunes gift card to the lucky shopper as a way of promoting their overwhelming and sometimes ridiculous amount of success.
This is the woman, Gail Davis of Orpington Kent, who won it, then almost squandered it and then some how, with a bit of luck, which she clearly has, managed to finagle the winnings back.
The story goes something like this: the phone rang and her first reaction was to hang up assuming it was a prank call, which she did. Unbeknownst to her, her 14 and 17 year old daughters had been downloading apps that morning. When they realized the atrocity their mother had committed they prompted (whined and yelled) her to call Apple back. Unfortunately, Davis’ attempts were to no avail, that is until iTunes’ VP, Eddy Cue, got wind of the debacle and rectified the situation.
It’s probably safe to say Gail Davis is one lucky person and her daughters will be downloading apps for years to come, all on Apple’s tab.