A rumor emerged today that MobileMe will soon go from a $100 year service to a $0 year service; as in free. Unfortunately, there is no credible source behind the rumor, but when you consider Apple’s iAd service it might make sense.
Think about it: If Apple knows what you’re uploading and downloading they can target you with more effecient ads. You’re probably thinking “can’t they already see that?” Sure, perhaps over 3G, but that would contradict all sorts of privacy laws and I doubt AT&T is willing to share that info. But, if they offered MobileMe free they could ask you to opt in to advertising, much like Gmail and many of Google’s free services.
So would you sign up for a free MobileMe in exchange for targeted ads? I know I would, but first they’d have to fix all those sync problems.