The rumor that Apple might be launching an all you can eat music service, much like Spotify or Rhapsody, finally came to a close today with the launch of iTunes Radio. Okay, “close” might be an overstatement, but for the foreseeable future it would seem that Apple has no intentions in negating one of its biggest business models, which is buying individual track and albums from the iTunes Music store.
iTunes Radio is effectively Pandora. It’ll stream free to any Apple device, including the iPhone (running iOS 7), Apple TV, and your computer running iTunes. It will be ad-free provided you’re a paying iTunes match subscriber.
Much like the aforementioned services you can tailor stations based on your taste by thumbing things up and down, as well as telling iTunes Radio to play “more like that”. Siri is compatible with the service which is nice if you’re driving. You can buy tracks from the iTunes Store, as well as look at your completely listening history, which is something Pandora doesn’t offer.
At launch Apple is promising to deliver some 200 genre-focused stations and exclusive tracks that only the iTunes Store has access to before you can hear them any where else. Lastly, and really needless to say, your stations will sync across all of your devices instantly thanks to iCloud.
Unfortunately, Apple hasn’t said what quality iTunes Radio will stream in, or if iTunes match members will enjoy a superior sound quality.