How do you draw eyeballs and attention to your clothing catalog that is already delivered to a 1000s of subscribers? If you’re like Moosejaw, you think outside the box and create something called the Moosejaw X-Ray App.
First, download the app to your iOS device from the iTunes store. Next, with the app running, point the camera at their latest catalog. In a second or two the app’s viewer will literally undress the models as if it were an x-ray machine. Don’t get any lurid ideas, though, as it only shows the models in their under garments, which as it happens can also be purchased from Moosejaw.
We don’t know how many pages of the catalog it will work with, but Moosejaw says that it also compatible with their in store signage and the digital version of their catalog, though the latter seems to defeat the purpose. No matter, hit the above video if you wanna be impressed.
Brilliant Moosejaw, just brilliant!