There\u2019s a reason that Apple is Apple, and the Apple TV 4K streaming device follows the legacy of the brand\u2019s premium devices. It\u2019s no surprise that it landed on our list of the best streaming device, noted for its performance and picture quality. Though the Amazon Fire TV Stick, Roku Streaming Stick, and Google Chromecast 3rd Gen may be less expensive options, Apple TV is the creme de la creme of streaming.\r\n\r\n\r\nWhy We Like It - Apple TV 4K Review\r\nApple TV 4K is the streaming device that seemingly has it all. It\u2019s fast, has premium picture and sound quality, and all the swagger of an Apple product. If you\u2019re a fan of Apple devices, then this is what you should be streaming on.\r\n\r\n\r\nPerformance\r\nAccess all your favorite streaming services with all the speed of a super fast processor and strong Wi Fi connection. Even though it\u2019s an Apple device, you have access to all the big streaming apps like Amazon Prime Video, Netflix, Hulu, HBO, and more.\r\n\r\nAs such, Apple TVs turn any TV into a super smart TV. You can use the Apple TV app or the included Apple TV remote to control your streaming device. Both are easy to use with voice control. Apple TV also gives you easy access to the Apple app store, where you can download apps you want to use. Same goes for content, so you can rent and purchase your favorite movies and TV shows easily.\r\n\r\nVisually, Apple TV supports 4H HDR picture and Dolby Vision so you can truly enjoy your HDR content with a high frame rate. HDR support is a must when it comes to picture quality.\r\n\r\nIf you\u2019re an Apple Music user, you\u2019ll be happy to know that you can access your music seamlessly through Apple TV. Not only that, but the device will do your sound justice with Dolby Atmos technology that really fills the room. It\u2019s truly a streaming box that does it all.\r\nDesign\r\nAnyone can see that Apple TV 4K has a sleek design. It fits seamlessly into any smart home setup with a very minimalist look. It hooks up via an HDMI cable so you can start video streaming quickly.\r\n\r\nThe remote is simple yet effective, relying on Siri voice control. It is also designed to work with the remote app, which is a smart alternative. It\u2019s pretty easy to customize your Apple TV\u2019s home screen with your preferred TV app and content. Apple knows its user experience.\r\nValue\r\nApple TV 4K is a premium streaming device. If all you need is to access Amazon Video from Amazon Prime, for example, then this might be a bit more than you need. You can get a Roku Ultra for less money. If, however, you love Apple products and want to integrate your other Apple devices and services (photos, videos, music) to your TV experience, then this is the best option. It\u2019s pricey, but you won\u2019t be disappointed.\r\nApple TV 4K Review Wrap Up\r\nThis new Apple TV is like most new Apple products in that it doesn\u2019t reinvent the wheel, but it\u2019s still the best premium option out there. If you have a foot into the Apple universe of devices and services, you\u2019ll feel at home using this streaming device. It will especially make the most out of your 4K Ultra HD TV, if you have one.