4K televisions were center stage (so to speak) at this past year’s CES. LG, Sony and Samsung all had them on display. However, they all struggled to show off a variety of content that is actually shot in 4k. In fact, we recently held an event in Santa Monica, CA where LG was on hand with their 84-inch 4K TV where they continued to show off a video of high rez photography that had been stitched together (i.e. time lapse). So, that naturally begs the question of where 4k content will come from?
And that answer, at least in the foreseeable future, seems to be Sony. That said, the company already sells a 4k camera (so do a number of other camera manufacturers), but what I’m alluding to is their 4k movie download service, a world’s first. Needless to say, competitors will rapidly emerge, but Sony Electronics President and COO Phil Molyneux says that we “won’t be disappointed”. The service hasn’t gone live yet, (The Verge says the service could arrive this summer), and probably will launch alongside the PS4, Sony’s next-gen video game console, which will also support 4K photos but not video games.
How Sony plans to address the massive file size (100GB+) associated with the high rez format is beyond anyone’s knowledge, but Sony’s COO seems to be confident that they’ve got some interesting ideas. Moreover, consumers will have to adjust to the long download times, at least until Google Fiber and FiOS become ubiquitous. But much like those services, 4K demand will be relatively limited, especially since HD has only recently crossed “the chasm”.