Believe it or not, Redbox, the kiosk rental movie system that costs just $1 a night, is a run away hit. Now a survey has emerged indicating that the company is considering an online streaming service comparable to that of Netflix. The monthly cost would be $3.95 and include 4 rentals from a Redbox machine of your choosing. Sounds like a steal to me, especially if I get 4 rentals a month.
So will this service ever emerge? Probably not. Netflix has too strong of a hold on the streaming movie business and there are already numerous competitors in the space, including Amazon’s Video On Demand, though you pay per rental. Taking on the streaming platform would be too big of a shift from Redbox’s core offering and would confuse their simpleton clientele (you know Redbox customers aren’t the most savvy or wealthy, though I’ve used the service – perhaps case in point). Then you need to consider the technology hurdles on top of the licensing headaches that come with online streaming versus physical media.