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Ready to experience what Sony has to offer with its UHD 4K smart TVs? Packed with features that serve to provide incredible quality in HDR as well as SDR, the Sony XBR75X950H is geared to bring colors and picture quality to video games as much as it is everyday TV binging. It might just be the best 4K TV, provided you can afford it. Before we dive into this review, let’s first compare it with other devices from our list of the best TVs in the market.

Why We Like It – Sony XBR75X950H

Looking for a UHD 4K smart TV that can seemingly do it all? The Sony X950H series is breaking out all the good technology like X Motion Clarity, and Dynamic Range Pro, in addition to great picture quality. If a 75-inch TV won’t fit in your space, you can read our  Sony A8H 55-inch TV: Bravia OLED 4K Ultra HD smart TV review to see if it suits your needs better. Additionally, if that is still too big, you can check out our review of the Toshiba 43IF711U20 for a 43-inch TV.

  • Amazing HDR and SDR picture quality
  • Accommodating design
  • Compatible with Alexa & Google Assistant
  • Viewing angles could be better
  • Price is high for the majority of consumers

Related: Get other innovative units in our Sony XBR65X900F review


The brightest brights and darkest darks are a joy to see with the Sony XBR75X950H. It’s no secret that HDR and UHD 4K resolution look impressive coming from the Picture Processor X1 Ultimate Processor, in addition to Dolby Vision, but object-based HDR and object-based super resolution work particularly well when HD content is upscaled. For another option that uses the great X1 processor, check out our Sony X950G review. That said, it’s just a step behind in colors compared to the Samsung Q7F QLED.

Even with X Wide Angle, some users experienced a slight reduction in HDR content. With full-array LED and local dimming, dynamic contrast was still far superior to SDR. It isn’t enough of a performance reduction to make a difference, however.


The Sony XBR75X950H has a rather accommodating design. What we mean by that is a few design choices were made to make hooking devices and setting this Sony TV up. The remote control, for example, is straightforward and even incorporates Google Assistant and Amazon Alexa. It’s an Android TV, after all, and voice commands allow for hands-free control. These are much better smart TV options than the Opera smart TV platform the Sharp LC-75N8000U TV uses. If you prefer wall mounts, the inputs like digital audio output and HDMI ports are angled sideways. With a stand, it measures 65.88 x 16.38 x 41.38-inches; without a stand, it measures 5 7/8W x 37-7/8H x 2-7/8D inches.

Related: Do you like it? Well, check the Sceptre TV review


The Sony XBR75X950H appears to be all over the map in terms of features, wanting to incorporate various technologies to accommodate everything under the sun. For example, X-Motion Clarity provides 120Hz, which is excellent for gaming. And Acoustic Multi-Audio provides some impressive sound technology.

With such a treasure chest of features, it’s still tough to accept its $2,798 price tag. It isn’t exactly cheap and could be out of reach for many average consumers. It’s still cheaper than Sony XBR-A1E OLED—so if you can get your hands on one of these, you won’t be disappointed whatsoever. The TCL 55R617 is a good budget option. Alternatively, if you want to stay with the 75-inch screen size, the TCL 75R617 4K is a great choice as a more budget-friendly option.

Sony XBR75X950H Wrap Up

Regardless of its high price, the Sony XBR75X950H is still a high-quality UHD 4K smart TV packed with so many great features. It wants to do so much, like voice control with Google and Alexa, while improving SDR content. Our only wishes are for Sony to come down on the price and improve viewing angles just a smidge. It’d be perfect then.