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Samsung isn’t fooling around when it comes to immersive 3D — they just unveiled the UN65C8000, a 65-inch LED television that’s the largest home 3D screen ever. Specs include a 240Hz refresh, built-in Wi-Fi for apps like Hulu and ESPN, two pairs of 3D glasses, a dynamic 8,000,000:1 contrast ratio, Precision Dimming, and a How To Train Your Dragon 3D Blu-ray. That size doesn’t come without a hefty price — the UN65C8000 will set you back $6,000, with a release date currently unknown.

SAMSUNG EXPANDS BLU-RAY 3D CONTENT AND INTRODUCES WORLD’S LARGEST 3D LED TV FOR THE HOME

New 3D TVs across a range of price points allow everyone to experience immersive 3D at home

RIDGEFIELD PARK, NJ, August 11, 2010 – Samsung Electronics America, Inc., a market
leader and award-winning innovator in consumer electronics, today announced new 3D
content exclusive to Samsung. This fall, Samsung will make available 3D Blu-ray versions of
DreamWorks Animation SKG, Inc.’s (Nasdaq: DWA) global 3D blockbuster How to Train Your
Dragon, IMAX’s original productions Into the Deep and Galapagos, and Giant Screen Films
Mummies: Secrets of the Pharoahs. Samsung also announced four new 3D LED and Plasma
TVs, further adding to the world’s broadest lineup of 3D home entertainment products. The
expanded 3D TV portfolio features Samsung’s proprietary technologies and innovative design
and larger screen sizes to deliver more immersive 3D experiences.

Samsung’s latest line-up of 3D-capable HDTVs and new Blu-ray 3D films underscore its
ongoing commitment to give consumers compelling content and superior products that together
deliver an outstanding 3D home entertainment experience in the home.

“With 3D, people can explore the wonder of an immersive entertainment experience in the
comfort of their homes,” said John Revie, senior vice president of Home Entertainment,
Samsung Electronics America, Inc. “As the HDTV market leader for four straight years, we are
proud to lead the way into the next dimension of premium entertainment and will continue to
collaborate with industry leaders like DreamWorks Animation, IMAX and Giant Screen Films to
deliver richer content to the home.”

Rich Cinematic Content Now Available for the Home
The availability of unique, high-quality 3D content is key to providing consumers a total 3D
entertainment experience for the home. To that end, Samsung’s ongoing strategic alliance
with DreamWorks Animation represents the best in 3D technology and animation, and gives
Samsung TV owners exclusive opportunities to access 3D Blu-ray versions of this rich cinematic
content. How to Train Your Dragon is among the top ten movies of 2010 and joins Monsters vs.
Aliens as the second DreamWorks Animation title available exclusively to Samsung TV owners
in 3D Blu-ray.

The IMAX documentaries take audiences on a spectacular three-dimensional exploration of two
unique environments and bring the beauty of these locations right into the living room. Into the
captures unique marine life and magnificent undersea worlds. The audience will become sea
dwellers, discovering a living breathing kaleidoscope through the magical prism of IMAX 3D
technology.

Galapagos is part adventure, part scientific expedition and part fantastic voyage. Viewers are
taken on an immersive cinematic experience as they “accompany” the scientists as they delve
into the largely unknown waters surrounding the volcanic archipelago to explore the natural
wonders of a realm that is truly a living natural science laboratory.

Finally, with Mummies: Secrets of the Pharaohs, a film made by Giant Screen Films, viewers
will travel back in time and experience the grandeur of Egypt in the time of the Pharaohs
and explore the mysteries and science enshrouding the ancient royal mummies and their
subsequent modern day discoveries. The film is narrated by Christopher Lee of Lord of the
Rings fame.

Expanded Range of Full HD 3D LED TVs Delivers Premium 3D Experience
With its sleek 65-inch screen, the new Samsung UN65C8000 is the largest Full HD 3D LED
TV available for the home today. Featuring Samsung’s built-in 3D processor, Real 240Hz
refresh rate technology, dynamic 8,000,000:1 contrast ratio and proprietary Precision Dimming
technology, the award-winning LED 8000 series delivers unsurpassed picture quality and an
immersive 3D experience in an ultra-slim design. The LED 8000 is WiFi-ready and supports
Skype via Samsung Apps. This means that the TV becomes a huge video screen and brings an
almost life-like quality to video calls. Keeping in touch with friends and family around the world is
now an activity the whole family can participate in, right from the living room. Viewers can also
access a full range of apps – such as Hulu Plus and ESPN Next Level – via Samsung Apps at
their convenience.

New 3D Plasma HDTVs Make It Easy to Bring the Wonder of 3D Home
Samsung has expanded its 2010 Plasma HDTV line-up with the introduction of three new 3D-
enabled plasma TVs that deliver outstanding immersive 3D experience and premium picture
quality at an affordable price.

The Plasma 680 Series offers an immersive 3D experience, and underscores Samsung’s
commitment to performance, design and value. The Samsung Plasma 680 Series features
Full HD 1080p resolution and 600Hz Subfield Motion to deliver crisp, lifelike images, and
clear motion, while the Mega Dynamic Contrast Ratio creates deep blacks and brilliant colors.
Available in 50- or 58-inch screen sizes, the Plasma 680 Series also allows users to share
media files stored on PCs or other DLNA-compliant devices on the big-screen via AllShare. The
attractive Touch of Color design adds a subtle black-to-dark blue accent to the set’s bezel and
exceeds the more stringent ENERGY STAR 4.0 standards.
Offering great value and features, the 3D-capable Plasma 490 Series is smartly wrapped in an
attractive piano key black cabinet with a dark blue Touch of Color design. Delivering premium
picture quality with its Clear Image Panel technology and 600Hz Subfield Motion technologies,
the Plasma C490 showcases a high-performance picture quality at a great value.










Chris Gullo