Incogni Review: The Best Automated Data Removal Service in 2025?

Data brokers collect and sell your personal information without consent, fueling spam, scams, and identity theft risks. Incogni automates opt-out requests to 420+ brokers and people-search sites, using privacy laws like GDPR and CCPA to remove your data with recurring follow-ups every 60-90 days. Created by Surfshark and recently verified in the Deloitte assurance report, it has already processed over 245 million requests by mid-2025, offering hands-off privacy protection.​

In this in-depth review, we explore Incogni’s data removal service in greater detail to help you understand if it’s really worth your time and money in 2025.

Quick answer: Yes, Incogni is worth it, as the platform excels at automated, affordable data removal across broad coverage. While there are some limitations, Incogni is a perfect solution if you want set-it-and-forget-it protection starting from $7.19/month on an annual subscription.

Features and functionality overview

Incogni automates the complex and time-consuming process of removing your personal information from over 420 data brokers and people-search websites. Leveraging privacy laws such as GDPR, CCPA, and PIPEDA, it sends opt-out requests on your behalf, compelling brokers to delete your data within legal time frames. The service continuously monitors progress and sends recurring removal requests every 60 to 90 days to ensure data stays off these platforms.​

The platform offers two main removal methods:

• Automated removals that target 420+ brokers (public/private), including Spokeo, BeenVerified, and marketing/risk sites. This type of removal starts immediately after signup, with average completion in 30-45 days.
• Custom removals with unlimited requests from 2000 additional sites on Incogni’s Unlimited plans. These allow users to request removal from almost any site – even those not classified as data brokers. You can submit any URL for expert manual handling.

This flexibility addresses gaps where automated removal isn’t possible. In addition, you can use recurring scans for continuous monitoring, with follow-ups on non-compliant brokers.

Incogni’s dashboard provides monthly privacy reports, a progress tracker, broker compliance ratings, and logs recent activities. Setup takes just a few minutes: enter your info, authorize requests, and monitor passively.

Additional features include family plan support and multi-factor authentication for enhanced security. Backed by Surfshark, a trusted VPN provider known for strong privacy protections, Incogni benefits from robust infrastructure and reliability.

Overall, Incogni delivers hands-off data privacy through ongoing scans and legal leverage across 420+ brokers. However, while highly effective for broad coverage, it lacks free scans and visual proof of removals.

Pricing and plan: how much does Incogni cost?

Incogni offers four main subscription tiers – Standard, Unlimited, Family, and Family Unlimited – with significant discounts on the annual plans (up to 50% off monthly rates). All plans include automated removals from 420+ brokers, recurring scans, privacy reports, and a 30-day money-back guarantee. Unfortunately, no free version is available, but annual billing provides great savings.

Here’s a quick comparison table of Incogni’s available subscription plans.

Note: Pricing verified December 2025 from the official Incogni website.

Surfshark One+ Bundle: Incogni is included with the Surfshark One+ subscription plan, starting as low as $3.99/month on a 2-year subscription, in addition to its VPN and antivirus services. Monthly plans cost nearly twice as much, so we recommend choosing an annual plan for savings.

Interface and user experience

Incogni offers a clean, user-friendly dashboard that simplifies navigation for beginners. It’s also designed to support family plans, providing shared management for multiple users within the household.​

The setup process is straightforward: you just need to provide basic information and authorize Incogni to connect so it can start scanning brokers automatically. The interface also highlights removal requests’ progress, categorizing them as completed, in-progress, or rejected for transparent tracking. 

While Incogni does send monthly reports summarizing efforts, the platform lacks detailed, real-time exposure scans or visual proof, such as screenshots. On the bright side, email notifications keep you up to date without overwhelming you.

Despite its straightforwardness, some experienced users may find the interface somewhat limited in terms of granular controls or deep analytics. However, Incogni’s design focuses on automation over manual tweaking, so if you want privacy protection with minimal involvement, this tool is for you.

The partnership with Surfshark further boosts credibility and seamless integration, so if you’re already familiar with its ecosystem, navigating Incogin will be a breeze.

Effectiveness and speed

Incogni’s automated removal service is engineered for broad, efficient data deletion across 420+ brokers backed by legal rights under GDPR, CCPA, and similar laws. As mentioned earlier, the service processed over 245 million removal requests by mid-2025, accelerating its removal timelines with persistent follow-ups every 60-90 days to ensure compliance.​

Typically, removal requests take between 30 to 45 days, with some variable delays depending on individual brokers’ responsiveness. Recurring scans keep refreshing opt-out requests, helping prevent re-listings and maintaining long-term privacy. Deloitte’s recent assurance report confirms Incogni’s compliance standards and effectiveness.

However, Incogni does not provide direct visual proof of removals, relying instead on broker responses and system tracking – a tradeoff for convenience and scale. If you prioritize quick, large-scale data removal without micromanagement, Incogni’s performance is reliable and robust.

Customer support and reliability

Incogni offers 24/7 customer support across multiple channels, tailored to user status. Unregistered users can contact support via email, while registered users gain access to live chat for faster assistance. Those on the Unlimited plan receive dedicated phone support, providing an additional personalized help option.

Beyond direct support, you can find answers through:

• comprehensive FAQs
• Incogni’s active social media presence
• web contact forms
• Reddit community where users share experiences and advice

This broad support ecosystem enhances user confidence and accessibility.

Surfshark’s backing, a trusted name in privacy, adds to Incogni’s reliability and trustworthiness. While the support channels cover everyday needs effectively, the absence of phone support for basic plans means that you might need to rely more on self-service resources.

Final verdict: Incogni is as reliable as everyone says

Incogni is a fully automated service, backed by strong legal rights and continuous follow-ups, that delivers effective, lasting privacy protection with minimal user effort. The platform’s affordable pricing, family plan options, and partnership with Surfshark add significant value and reliability.

While it lacks free scans and visual proof of removals, Incogni’s scalable approach and recurring removal requests verified by Deloitte provide confidence in results. The streamlined interface and straightforward setup make it accessible and appealing for anyone looking for a hands-off privacy solution.

Overall, Incogni balances effectiveness, affordability, and simplicity, ultimately making it your top choice for protecting your online privacy in 2025.