Data brokers quietly collect and sell personal information – names, addresses, phone numbers, and email addresses – to marketers, scammers, and identity thieves. This, in turn, increases spam calls, targeted fraud, and privacy invasions you face daily. If you’ve tried opting out yourself, you know it means navigating hundreds of confusing sites – only for data to reappear months later due to lax compliance.
Automated data removal services solve this by sending legal opt-out requests (GDPR, CCPA) on your behalf, with recurring scans to keep brokers clean. After analyzing coverage, pricing, transparency, reviews, and key features across multiple options available today, our top picks for 2025 deliver real results without the hassle. Let’s have a closer look below.
Best data broker removal services in 2025: a quick overview
| Service | Automation | Broker coverage | Verification | Prices from* | Best for |
| Incogni | Fully automated, unlimited custom requests | 420+ (170+ private) | Dashboard, Deloitte assurance report | $7.19/month (annual best) or $3.99/month via Surfshark One+ bundle | Hands-off protection |
| Aura | Automated, identity monitoring | 140+ brokers, mainly private sites | App alerts and screenshots | $12.00/month (annual best, all-in-one bundle) | Comprehensive security suite |
| DeleteMe | Manual agents, limited custom requests | 85-100+ automated (850+ total) | Quarterly PDFs and screenshots | $8.71/month (2-year best) | Detailed proof seekers |
| Optery | Tiered automation | 120-645+ sites | Screenshots and exposure scans | $3.25/month (annual best) | Maximum coverage |
| Onerep | Fully automated | 236 sites | Dashboard and monthly reports | $8.33/month (annual best) | Family value |
*Prices reflect the best annual or 2-year deals for all providers as of December 2025. Money-back guarantees vary.
Top 5 data removal services, ranked
Below are our top 5 picks for 2025, ranked by broker coverage, automation, pricing, and verified effectiveness.
1. Incogni – best overall
Why Incogni is our #1 choice
Incogni, developed by Surfshark, automates opt-out requests to 420+ data brokers using GDPR, CCPA, and PIPEDA rights, targeting both private databases and people-search sites. It excels at hands-off protection with unlimited custom removals on higher plans.
A recent Deloitte assurance report verifies that 245M+ requests have been processed by mid-2025 with recurring scans every 60-90 days, ensuring data stays removed. Incogni is the only service on this list that has this kind of independent confirmation of its personal data removal processes.
Incogni’s pricing starts at $7.19/month on an annual plan for a standalone data removal service. However, you can drop the price to $3.99/month by opting for the Surfshark One+ bundle, which also includes its VPN, antivirus, and more services.
Other subscription options include Unlimited at $13.49/month, Family at $14.39/month, and Family Unlimited at $20.69/month, when billed annually. All plans include a 30-day money-back guarantee for low-risk testing.
For more information, refer to our detailed Incogni review.
Key features
- 420+ broker coverage: Automated removals from Spokeo, BeenVerified, as well as marketing and risk sites on all plans.
- Unlimited custom removals: Submit any URL for expert handling (available on Unlimited plans).
- Real-time dashboard: Track completed/in-progress/rejected requests with monthly reports.
- Surfshark bundle: The Surfshark One+ plan costs $3.99/month and adds VPN, Antivirus, Alternative ID, Search, and Alert services, as well as identity theft coverage, for comprehensive privacy.
- Global reach: US/EU/CA focus. Available in 34 countries in total under a unified compliance framework, while most competitors are mainly US-centered.
Pros and cons
| Pros | Cons |
| Broadest automation + customs | No screenshots/visual proof |
| Best bundle value at $3.99/month | No free exposure scan |
| Deloitte-verified effectiveness | Basic reporting detail |
| 30-day money-back guarantee | Phone support is available on Unlimited plans only |
Our verdict: Incogni is the best choice for most users, especially those wanting hands-off, scalable protection across 420+ brokers worldwide with unbeatable bundle pricing – the absolute winner for set-it-and-forget-it privacy that actually works at scale.
2. Aura – best for all-in-one protection
Why Aura is our #2 choice
Aura positions itself as an all-in-one digital security suite rather than a pure data removal tool. While it includes broker opt-outs from over 140 public people-search sites, coverage is narrower than Incogni’s extensive private databases. Removals are partly automated but often require manual approvals for added steps.
Aura compensates with a broad toolkit: real-time credit monitoring, up to $5M identity theft insurance on higher plans, VPN, antivirus, password manager, and parental controls. Its strength is post-exposure monitoring: alerts for breaches, unusual logins, or compromised credentials. As such, Aura prioritizes quick reactions over pure removal tracking, and it lacks Deloitte-level verification.
Individual plans start from $12.00/month annually, bundled with full suite features. However, all Aura subscription options include a 60-day money-back guarantee – twice longer than the industry standard – giving you enough time for low-risk testing.
Key features
- 140+ brokers coverage: Targets public people-search sites with semi-automated opt-outs and continuous re-scans, though manual approvals are often required.
- Up to $5M identity theft insurance: Covers financial losses on premium plans, plus 3-bureau credit monitoring for proactive alerts.
- VPN, antivirus, password manager: Secures browsing, devices, and logins as part of the full online security suite bundle.
- Real-time breach alerts: Monitors for data leaks, spam calls, and suspicious activity with family parental controls included.
Pros and cons
| Pros | Cons |
| Full security suite, plus insurance | Narrower broker coverage than competitors |
| 60-day money-back guarantee | Manual approval steps |
| Strong monitoring and alerts | Overwhelming dashboard |
| Family coverage | No independent verification |
Our verdict: Aura shines for users who need data removal plus proactive identity/device protection in one suite – ideal for reactive security, with premium insurance and an extended risk-free trial.
3. DeleteMe – best for human oversight
Why DeleteMe is our #3 choice
DeleteMe pioneered personal data removal, using a hybrid approach of automated scans across people-search sites, plus expert manual handling. It focuses on high-impact sites like Spokeo and BeenVerified that expose personal information such as addresses, relatives, and history. While not fully automated like Incogni, its human-reviewed process catches details machines miss, with initial scans in 7 days and recurring checks every quarter.
Detailed quarterly Privacy Reports track progress with removal status, and custom requests (40-60 per year, depending on your plan) let experts tackle tricky sites. If you’re looking for a thorough, screenshot-verified cleanups over sheer volume, DeleteMe claims the coverage of 850+ brokers, including manual and DIY elements.
DeleteMe’s 1 Person plan starts at $10.75/month on a yearly subscription, dropping to $8.71/month on a 2-year commitment. 2 People and Family plans are priced higher, but all include a 30-day money-back guarantee.
Key features
- 85-100+ automated brokers: Targets key people-search sites with machine-generated opt-outs and human oversight for thorough results.
- 850+ total coverage via manual/custom: Experts handle additional sites plus 40-60 custom requests per year based on your needs and type of subscription.
- Quarterly Privacy Reports: Detailed dashboards show removal status, progress graphs, and new broker notifications.
- DIY opt-out guides: Free tutorials for self-service removals from uncovered sites, available to all users.
Pros and cons
| Pros | Cons |
| Human expertise catches edge cases | Not fully automated (hybrid model) |
| Detailed quarterly reports | Higher price for manual focus |
| 30-day money-back guarantee | Slower initial results (5-7 weeks) |
| Custom removals included | US-only coverage |
Our verdict: DeleteMe suits privacy enthusiasts who value expert manual precision and detailed reporting over full automation – reliable for targeted, high-quality removals from the most problematic sites.
4. Optery – best for visual proof needs
Why Optery is our #4 choice
Optery stands out with its free initial scan across 120+ sites, revealing your exact exposures before any purchase – unlike many competitors requiring upfront payment. Paid plans automate removals from up to 630+ brokers with continuous monitoring, before/after screenshots as visual proof, and AI-enhanced reports for accuracy. With custom removals available only on its Ultimate plan, you can scrub your data from 1,345+ sites in total.
It combines automation with human oversight on higher tiers, plus custom requests and Google’s outdated content removal to clear old search results after info is removed from data brokers. This transparency and evidence-based approach appeals to skeptical users wanting verifiable results over blind trust.
Optery’s pricing ranges from $3.25/month (access to 365+ sites) up to $20.70/month (access to 630+ sites with screenshots) – best value per broker removed. 30-day money-back guarantee on all plans after a free scan proves value. There is also a Free Basic plan available for self-service opt-out.
Key features
- Free scan: Reveals exposures instantly with DIY guides – no commitment needed.
- 630+ broker coverage: Automates opt-outs with before and after screenshots proving success – available on the Ultimate plan.
- Continuous monitoring: Detects reappearances and restarts removals automatically every month.
- Custom requests and Google cleanup: Handles non-standard sites and fast-tracks outdated search results – again, on the Ultimate plan only.
Pros and cons
| Pros | Cons |
| Free scan and visual proof | Coverage is locked behind tiers |
| Best value per site removed | No phone support |
| 30-day money-back guarantee | US-focused |
| AI-powered reports | Slower on lower plans |
Our verdict: Optery is ideal for budget-conscious users who demand upfront proof via free scans and screenshots – perfect transparency for verified, scalable removals without the guesswork.
5. Onerep – best for families and value
Why Onerep is our #5 choice
Onerep delivers firm automated removals from 236 data brokers, focusing on high-risk people-search sites like Intelius and Whitepages, with quarterly recurring scans to prevent reappearances. It emphasizes family plans covering up to 6 members, making it more affordable per person than its individual-focused rivals.
Onerep provides detailed exposure reports, progress tracking, and custom broker requests at higher tiers, with a clean dashboard that prioritizes usability over extras. While coverage falls behind Incogni, its family scalability and consistent automation make it a practical mid-tier pick.
Individual plans start at $8.33/month on an annual subscription, with excellent family upgrades covering up to 6 members. This way, Onerep offers the lowest per-person cost among top services. While there is a 5-day free trial period, note that the 30-day money-back guarantee excludes the first month (initial removals are non-refundable) and accounts over 6 months.
Key features
- 230+ broker coverage: Automates opt-outs from key people-search and marketing sites with quarterly re-scans.
- Family plans for up to 6 members: Shared coverage significantly reduces per-person costs.
- Detailed exposure reports: Shows initial findings, removal progress, and new exposures quarterly.
- Custom requests included: Higher plans handle specific sites beyond the core list.
Pros and cons
| Pros | Cons |
| Excellent family value | Smaller broker list (236) |
| 5-day free trial | 30-day money-back guarantee comes with many conditions |
| Clean, simple dashboard | US-only focus |
| Quarterly re-scans | Basic customization |
Our verdict: Onerep is perfect for families seeking reliable, automated removals at great per-person value – strong scalability without unnecessary bells and whistles.
6. PrivacyBee – best for proactive re-exposure protection
Why PrivacyBee is our #6 choice
PrivacyBee combines automation with human expertise to remove data from 450-1000+ brokers and people-search sites, in compliance with privacy laws like CCPA and GDPR. It stands out with 24/7 re-exposure detection across major brokers, instantly re-deleting resurfaced data to prevent endless cycles.
Unlike fully automated competitors, PrivacyBee scans its database first, flags matches in your dashboard for approval, then handles opt-outs with 60-day follow-ups – blending visibility, control, and persistence for long-term privacy. No independent audits like Incogni’s Deloitte report, but its exposure dashboard and dark web monitoring add proactive layers beyond basic removal.
PrivacyBee’s pricing starts under $8.00/month for the Essentials plan (single user) on an annual subscription. However, you can bring this price down to $5.95/month if you opt for a 3-year subscription. Its higher Pro tier adds custom removals, browser tools, and email masking, while the Signature tier includes dark web monitoring. Essentials and Pro plans offer a 30-day money-back guarantee, but the Signature plan is non-refundable.
Key features
- 450-1000+ broker coverage: Targets public sites like Spokeo and private databases with automated and manual removals.
- Re-exposure monitoring: AI + experts detect and delete resurfaced data 24/7 via ongoing scans.
- Exposure dashboard: Real-time views of hits, progress, and risk assessments with opt-out approvals.
- Extra privacy tools: Dark web alerts, Do Not Track extension, Google result removal, and marketing list scrubbing.
- Global compliance: Strong US/EU focus with CCPA/GDPR leverage, available worldwide.
Pros and cons
| Pros | Cons |
| Unmatched re-exposure prevention | Higher pricing than automated rivals |
| Detailed dashboard control | Some user confirmations needed |
| Hybrid AI-human power for stubborn brokers | No third-party audits |
| Rich extras like dark web scans and DNT tools | Signature plan is non-refundable |
Our verdict: PrivacyBee excels for users prioritizing relentless, proactive defense against data resurfacing across over 1000 brokers, with dashboard insights and extras like dark web scans. It’s a great choice if you’re willing to pay a premium price for hybrid vigilance that outlasts one-and-done services.
Honourable mentions
While these services didn’t crack the top 6, they still offer unique strengths for specific needs worth mentioning.
- Kanary – best for white-glove service. Kanary offers premium, human-led removals from 300+ brokers with dedicated privacy advisors managing complex cases. Family plans include personalized support and quarterly reviews, ideal for high-net-worth individuals. Pricing starts $9.99/month (annual best) with a 30-day money-back guarantee.
- EasyOptOuts – best free/DIY hybrid. EasyOptOuts automates opt-outs from 160-240+ data brokers for just $19.99/year per person, with scans every 4 months and detailed email reports – no dashboard needed. Perfect for budget users wanting simple, effective recurring removals without premium pricing or family plans. Cancel anytime with full data deletion – no money-back guarantee but ultra-low risk under $20.00/year.
How we picked the best data removal services for 2025
We evaluated services through hands-on testing, expert analysis, and cross-referencing with user reviews to prioritize real-world effectiveness over marketing claims.
- Broker coverage ranked highest (40% weight) because sheer volume means little without targeting high-impact sites like Spokeo and BeenVerified that actually expose your address, relatives, and phone numbers – most users care about results from the worst offenders first.
- Automation and recurrence (25%) outweighed manual services since busy people need set-it-and-forget-it protection with quarterly re-scans to catch data reappearances, not one-time cleanups requiring constant oversight.
- Proof and transparency (15%) separated leaders like Incogni (Deloitte assurance report) and Optery (screenshots) from vague dashboards – users deserve verifiable evidence, not trust-me claims.
- Pricing, guarantees, and overall value (10%) and customer support (10%) rounded out decisions because great coverage is useless if unaffordable or risky, though these were secondary to proven performance.
Ultimately, these also align with the factors you should consider most when choosing a reliable data broker removal service for your personal privacy needs.
Final verdict
As you can see, Incogni clearly stands out as the top data removal service for 2025, automating opt-outs from 420+ brokers with Deloitte-confirmed effectiveness, recurring scans, and an unbeatable price-to-value ratio.
Not to neglect its competitors: Aura excels for all-in-one identity protection, DeleteMe for manual precision, Optery for free scans and visual proof, Onerep for family value, and PrivacyBee for re-exposure protection – each filling specific needs.
As such, choose based on priorities: hands-off scale, bundles, or budgets. We recommend starting with Incogni for comprehensive, set-it-and-forget-it privacy that actually works.
