Your name, address, and phone number sit in hundreds of data broker databases, feeding endless spam and scam attempts. Deleting them manually? It’s a full-time job that barely works – data reappears constantly.
This is why you’re probably already considering Incogni and Onerep – two leading data removal services that fight back. Incogni sends automated requests to 420+ global brokers (including hidden private ones) with Deloitte-backed proof. On the other hand, Onerep’s TrueScan tech hunts 236 US people-search sites and verifies actual deletions for families.
While the difference in numbers is already noticeable, which service will work better for your privacy needs? Our head-to-head Onerep vs. Incogni comparison reveals the clear winner.
Quick verdict: Incogni dominates overall – its broker scale, global reach across 34 countries, and Deloitte verification outpace Onerep’s US-focused approach. Onerep is suitable for families with verified scans and phone support, but trails in breadth and automation purity. Choose Incogni for effortless, comprehensive cleanup.
A quick overview: Onerep vs. Incogni
| Category | Incogni | Onerep |
| Monthly price | $7.19, billed annually (also available for $3.99 with Surfshark One+ bundle) | $8.33, billed annually |
| Core focus | Global public and private automation | US people-search verification |
| Automation | Fully automated, recurring requests | TrueScan finds and verifies |
| Broker coverage | 420+ (34 countries) | 236 (US-only) |
| Extras | Dashboard, Surfshark’s One+ bundle | Family plans, DIY guides |
| Verification | Deloitte Assurance Report | Internal TrueScan checks |
| Recurring removals | Every 60-90 days | Scheduled scans |
| Best for | Set-and-forget global cleanup | US household protection |
Pricing and subscription plans
Incogni delivers lower standalone pricing and gets even more affordable with the Surfshark bundle. Onerep emphasizes family discounts but has restrictive guarantees.
Incogni pricing at a glance
Incogni keeps tiers simple, giving you access to 420+ broker automation across all plans, with annual billing that saves you over 50% monthly. The Standard plan covers core removals, while Unlimited and Family plans add custom requests and multi-user access. The Surfshark bundle reduces costs, providing you with VPN and antivirus extras.
All Incogni plans include full 30-day money-back guarantees – no restrictions.
| Plan | Monthly price | Annual price per month | Key features |
| Standard | $15.98 | $7.19 ($86.29 for the first year, then $95.88 annually) | Automated removals, 210-420+ brokers |
| Unlimited | $29.98 | $13.49 ($161.89 for the first year, then $179.88 annually) | Custom removals from 2000+ sites |
| Family | $31.98 | $14.39 ($172.69 for the first year, then $191.88 annually) | Up to 5 users |
| Family Unlimited | $45.98 | $20.69 ($248.29 for the first year, then $275.88 annually) | Everything in the Family plan, plus custom removals |
| Surfshark One+ bundle deal | $20.85 | $4.19/month on a 2-year subscription | VPN and antivirus services included |
Onerep pricing at a glance
Onerep focuses on family scalability with Individual and Family-based tiers and Pro upgrades for both. Pro plans unlock unlimited custom removal requests, just like Incogni’s Unlimited plans. Annual plans offer per-person savings for households of up to 6.
There is a 5-day free trial available, but the 30-day guarantee excludes the first month. The initial scans are non-refundable, too.
| Plan | Monthly price | Annual price per month | Key features |
| Individual | $14.95 | $8.33, billed $99.95/year | 236 sites |
| Family | $27.95 | $15.00, billed $179.95/year | Up to 6 members |
| Individual Pro | $29.95 | $15.95, billed $191.40/year | Unlimited custom requests |
| Family Pro | $55.95 | $29.95, billed $359.40/year | Unlimited custom requests, up to 6 members |
Note: Pricing verified December 2025 from official sites.
What’s available for free?
Onerep provides a 5-day free trial (no charge until the end) to test TrueScan across 236 sites. Incogni offers no free tier or scan but a full 30-day money-back guarantee on all plans for risk-free testing.
Both delete your data upon cancellation – Onerep requires email or phone to end trial.
Winner: Incogni’s cheaper entry price and unrestricted 30-day refunds beat Onerep’s limitations.
Automation
Incogni prioritizes pure, hands-off automation across a vast global network, while Onerep blends tech with verification for targeted US precision.
Incogni deploys fully automated deletion requests to data brokers globally, including obscure private databases that evade manual efforts. It identifies exposures from your name, email, phone number, and address, and sends legally binding opt-out letters every 60-90 days – Deloitte assurance report confirms effectiveness without user input. The dashboard tracks progress in real-time, showing broker responses and reappearance blocks, making it ideal for set-it-and-forget-it privacy.
Onerep’s TrueScan technology actively scans people-search sites in the US, verifying the actual removal of data rather than just sending requests. It combines automation with human oversight, scheduling recurring sweeps and providing DIY opt-out guides for edge cases. While effective for households (up to 6 profiles), it requires initial profile setup and lacks Incogni’s international breadth.
Both recur automatically, but Incogni’s scale handles re-listings proactively across more sources. Onerep excels in proof-of-deletion reports, appealing to verification seekers. For most users, Incogni’s effortless global approach wins – fewer steps, broader impact.
Winner: Incogni for broader automation that handles private sources others miss.
Broker coverage and availability
Coverage and availability shape which service actually protects you day to day.
Incogni operates in 34 countries, with EU/US/CA focus, targeting 420+ public and private data brokers that trade or leak personal data globally through marketing, financial, and background-check pipelines. That makes Incogni a better fit if you live outside the US, travel frequently, or want protection that follows you across regions, not just on US people-search sites.
Onerep stays tightly focused on the US, scanning and removing profiles from 236 American people-search and phone lookup sites that surface your address, relatives, and past locations. This narrower footprint is excellent for cleaning up what appears when someone Googles your name in the US, but offers no coverage for non-US residents or international brokers.
If your main worry is US search results for you and your family, Onerep’s catalog is strong. However, if you care about broader data broker ecosystems and cross-border exposure, Incogni clearly reaches further.
Winner: Incogni for comprehensive public and private broker coverage on a global scale.
Verification and transparency
Both prioritize recurring scans, but Incogni’s verified breadth builds broader confidence. OneRep suits those needing per-site evidence.
Incogni’s process was reviewed in the Deloitte Independent Limited Assurance Report, which confirmed that 245M+ requests had been processed by mid-2025 through independent compliance checks. In addition, Incogni’s real-time dashboard updates show broker responses, re-listing blocks, and progress metrics without requiring user verification – transparency comes from public audit reports and legal opt-out confirmations.
Onerep’s TrueScan delivers detailed removal reports with screenshots and timestamps for each of 236 US sites, blending automation with human review for verified deletions. You also get family-specific dashboards and can browse DIY guides, but ultimately, Onerep lacks third-party audits, relying on internal tech claims, and faces credibility issues: its CEO founded dozens of people-search sites it now targets, and Mozilla ended its partnership in late 2025 over these “two-faced” conflicts. It’s strong for tangible proof per profile, especially households, yet feels less impartial without external oversight.
Winner: Incogni, as the Deloitte assurance report provides superior independent transparency over Onerep’s unverified claims and CEO-led conflicts with data brokers.
User experience
Ease of use determines how quickly you can get protected without wrestling with settings.
Incogni keeps onboarding minimal: enter basic details, confirm identity, and the system takes over with a clean dashboard that surfaces only key stats and progress updates. Everything runs in the background with almost no ongoing input, making it well-suited for busy users or those less comfortable with technical tools.
Onerep is still straightforward but slightly more hands-on, especially for families. Each profile needs to be configured, with options to tweak settings and review detailed removal logs and DIY guides for fringe sites. Power users may appreciate this extra control and granularity, but it can feel more involved compared to Incogni’s set-it-and-forget-it approach.
Winner: Incogni for simpler onboarding and true hands-off operation.
Customer support
Customer support is of utmost importance when something breaks, looks confusing, or you need reassurance about sensitive data.
Incogni emphasizes asynchronous help, typically relying on email and in-dashboard support, with responses focused on explaining status, timelines, and specific broker issues. It aligns with the product’s automated philosophy: fewer live touches, but clear, written answers. If you want to be able to contact Incogni’s customer support via phone, you’ll need the Unlimited subscription.
Onerep leans more into human support, particularly for families managing several identities. Users can typically access help via email and, in many cases, phone support or scheduled assistance for trickier removals and edge cases. That makes it more appealing for people who want to talk it through or get help understanding detailed reports, even if the overall process is more manual.
Winner: Onerep because of its unrestricted phone access and family-focused assistance.
Strengths and weaknesses: Incogni vs. Onerep
Both services effectively reduce spam and data exposure through recurring automation, but they cater to different priorities – Incogni for global breadth, Onerep for US family depth.
Choose Incogni if…
You want hands-off protection across 420+ brokers in 34 countries with Deloitte-backed results and low pricing. Incogni is an excellent choice for individuals or travelers prioritizing effortless scale over detailed reports.
Pros:
- 420+ brokers automated, private included
- Global coverage, 34 countries
- Deloitte assurance report verification
- 30-day money-back guarantee
Cons:
- No free version
- No phone on the Standard plan
Choose Onerep if…
You need verified deletions from 236 US sites with TrueScan proof, multi-user coverage up to 6, and phone support. Onerep works best for US households that value per-profile evidence and human support, despite its US-only focus.
Pros:
- Family plans up to 6 members
- Clean dashboard and DIY guides
- Quarterly reports
- 5-day trial
Cons:
- Smaller coverage
- Money-back guarantee limits
- US-only focus
Bottom line
Incogni emerges as the clear overall winner for most users in 2025, dominating with 420+ global brokers across 34 countries, Deloitte-confirmed automation, and affordable pricing. Its hands-off dashboard and recurring sweeps deliver effortless, broad-spectrum protection that outperforms Onerep’s US-only 236 sites. This ultimately makes Incogni ideal for individuals, travelers, or anyone tired of spam from international sources.
We recommend opting for Incogni unless you’re a US family prioritizing per-profile proof. Both cut exposure effectively, but Incogni protects more, while being cheaper and easier to use.
