ASUS Unveils Zenfone 12 Ultra with Advanced AI and Sustainable Design

ASUS launches Zenfone 12 Ultra with Meta’s Llama 3 AI model for offline processing, sustainable design, and 26-hour battery life.

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Key Takeaways

ASUS announced the Zenfone 12 Ultra, a premium smartphone that integrates Meta’s Llama 3 language model for on-device AI processing while incorporating sustainable materials in its construction.

Why it matters: The Zenfone 12 Ultra fundamentally changes smartphone AI capabilities by enabling offline processing through Meta’s Llama 3 8B language model, making it the first phone to offer advanced AI features without requiring constant internet connectivity.

Technical Specifications: The device combines premium hardware with advanced AI capabilities, setting new standards for smartphone performance and sustainability:

  • Snapdragon 8 Elite processor powers on-device AI
  • 5,500mAh battery delivers 26+ hours of use
  • 100% recycled aluminum frame with 22% recycled glass screen

Market Impact: ASUS positions the Zenfone 12 Ultra in the premium segment with competitive pricing and advanced features:

  • €1,099.99 regular price
  • Limited launch offer of €999.99 until February 28
  • Available in Sage Green, Ebony Black, and Sakura White

Looking Forward: While initially launching in Europe, ASUS plans to announce US and UK release dates in the coming weeks. 

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