ASUS announced the Zenfone 12 Ultra, a premium smartphone that integrates Meta’s Llama 3 language model for on-device AI processing while incorporating sustainable materials in its construction.
Why it matters: The Zenfone 12 Ultra fundamentally changes smartphone AI capabilities by enabling offline processing through Meta’s Llama 3 8B language model, making it the first phone to offer advanced AI features without requiring constant internet connectivity.
Technical Specifications: The device combines premium hardware with advanced AI capabilities, setting new standards for smartphone performance and sustainability:
- Snapdragon 8 Elite processor powers on-device AI
- 5,500mAh battery delivers 26+ hours of use
- 100% recycled aluminum frame with 22% recycled glass screen
Market Impact: ASUS positions the Zenfone 12 Ultra in the premium segment with competitive pricing and advanced features:
- €1,099.99 regular price
- Limited launch offer of €999.99 until February 28
- Available in Sage Green, Ebony Black, and Sakura White
Looking Forward: While initially launching in Europe, ASUS plans to announce US and UK release dates in the coming weeks.
