You haven’t flushed your water heater in three years. You didn’t know that was a thing. Somewhere in a drawer sits an inspection report from 2019 that flagged drainage issues you forgot about, and your homeowner’s insurance deductible might be wildly wrong for your current situation. Hint, a new AI-native home management platform co-founded by Martha Stewart, CEO Yih-Han Ma, and CTO Kyle Rush, wants to fix all of that — automatically. Stewart isn’t lending her name here like a QVC fragrance deal. According to Rush, she reviews app outputs on soil and home details, shapes the platform’s language, and holds meaningful equity. She’s building, not endorsing.
One Address, Instant Home Profile
Hint pulls public records, ingests your documents, and photographs your appliances to build an AI-powered property brain.
Type your address. Hint immediately assembles a profile from:
- Public property records
- Weather patterns
- Soil composition
- Local utility data
- Environmental signals
Then you upload the paperwork stuffed in that kitchen drawer — inspection reports, warranties, insurance policies, mortgage documents, contractor invoices. Snap photos of your water heater, HVAC unit, and refrigerator. Google Gemini handles image recognition to identify specific models, while the core AI runs on OpenAI’s stack. Think of it as Notion for your house, except it actually tells you what to do next.
The platform tracks maintenance with push notifications — filter changes, coil cleaning, salt levels for well systems. It monitors environmental risks like flood probability and air quality. A single “home score“ summarizes how well you’re managing the property overall, which feels a lot like a credit score for your house — motivating or anxiety-inducing, depending on your temperament.
An AI chatbot answers questions drawn from your uploaded documents. Ask it “When was the AC last serviced?” or “Would filing this insurance claim actually save money?” It can also walk you through coverage gaps and evaluate whether your deductible still makes sense for your situation.
The Business Model Question You Should Be Asking
Hint launches free with affiliate revenue from service providers, raising fair questions about recommendation independence.
Hint costs nothing at launch. No ads, no subscription. Revenue comes from affiliate fees through a partner network of service providers. Rush says this system is firewalled from the AI’s recommendations — contractors paying Hint reportedly don’t receive preferential treatment in suggestions. That claim deserves healthy skepticism. Not alarm, but attention. You’re uploading mortgage documents and insurance policies to this platform. Knowing how the company monetizes matters, and independent verification of that firewall won’t exist until third-party reviewers get sustained access.
The startup raised $10 million in seed funding led by Slow Ventures, with co-investors including:
- Tusk Venture Partners
- Energy Impact Partners
- Brian Kelly of The Points Guy, according to BusinessWire
Montauk Capital, which incubated Hint through its venture studio, also participated. A premium subscription tier aimed at multi-property owners is planned; pricing remains undisclosed. Your homeowner’s insurance deductible might be wildly wrong for your current situation — and you could be paying too much without even realizing it.
Stewart describes Hint as making thoughtful homeownership accessible — helping homes function as both places people love and smart investments, according to marthastewart.com.
Hint launches on iOS and desktop in summer 2026, with a waitlist open now. Android support remains unconfirmed. The platform is only as useful as the documents you feed it — which means the most overwhelmed homeowners, exactly the people who need this most, face the heaviest lift getting started.
