Google is testing a Gemini feature called Call for Me that places and conducts entire business phone calls on your behalf, with a live transcript running throughout so you can monitor or step in at any point. This is not a chatbot that answering your questions. It is an AI that picks up the phone so you do not have to.
What Call for Me Actually Does
Gemini handles the call from start to finish, using your phone number and sharing only the personal information you have pre-approved.
Gemini places the call directly from your phone number, navigates automated phone menus, waits on hold, and speaks with whoever answers. According to Google’s blog post, supported tasks include checking product availability, making restaurant reservations, rescheduling appointments, and placing items on hold.
The feature can share user-approved personal information during a call to handle more involved requests, according to TechCrunch’s reporting on the announcement. A live transcript runs during the call so you can follow along and take over the conversation at any point if Gemini encounters a question it cannot handle.
Who Can Use It and Who Has to Wait
Access is tightly restricted for now, and Google has not said when that will change.
Call for Me is currently limited to Pixel 11-series owners in the United States who hold a paid Gemini subscription and are enrolled in the Phone by Google Public Beta. Google has not announced a rollout timeline for older Pixel models, other Android devices, or additional countries, according to TechCrunch.
Google describes this as an early experiment. Real conversations involve accents, unexpected policy questions, ambiguous requests, and variable audio quality. The company is starting small because real-world calls are less predictable than any controlled demonstration.
A Feature Years in the Making
Call for Me connects directly to Google’s long-running effort to automate routine business interactions by phone.
Google’s work here traces back to its 2018 Duplex demonstration. That demo showed Google Assistant booking a hair salon appointment using conversational fillers like “um” and “ah” to make the exchange sound more natural. Call for Me continues that effort, now paired with explicit user controls and a live transcript.
Earlier Pixel tools built the foundation. Hold for Me waits on the line and alerts you when a human answers. Direct My Call helps navigate automated menus. Ask for Me let Gemini call businesses to gather information such as prices or service hours. Call for Me combines calling, menu navigation, hold handling, and full conversational capability into a single feature.
Google is not alone in this direction. Meta is reportedly developing its own agentic calling tools, known as Muse and Instinct. The effort to build AI that can act on your behalf in the real world is already active across the industry.
What to Watch as This Develops
Privacy, disclosure, and accountability questions remain open as the feature moves beyond its initial experiment.
Because calls go out from your phone number and can include personal information you have approved, questions about privacy, disclosure, and accountability will become more pressing as the feature scales. These are not settled policy questions yet, but they are worth tracking as Call for Me develops beyond its early test.
The current picture is straightforward. If you have a Pixel 11, a paid Gemini subscription, enrollment in the Phone by Google Public Beta, and you are in the United States, you can skip the hold music starting now. Everyone else waits, with no announced end date. The broader signal is clear: AI assistants are shifting from answering your questions to acting on them.
