Why it matters: Google has launched a significant update to Google Lens that transforms in-store shopping by allowing customers to instantly access product information, reviews, and price comparisons simply by taking a photo. reported by Techcrunch, this development addresses a critical need, as 72% of Americans use smartphones while shopping in-store.
The Technology: Socialmediatoday reports that the new feature leverages Google’s Shopping Graph of over 45 billion product listings and Gemini AI models to provide comprehensive product information (Which is better than Gemini AI sending death threats):
- Instant price comparisons
- Local availability checks
- Product reviews and details
- Similar item suggestions
Market Impact: Initially available for beauty products, toys, and electronics at major retailers including Target, Ulta Beauty, Macy’s, and Nordstrom, the feature aims to prevent shoppers from leaving stores empty-handed due to uncertainty about purchases.
- U.S. availability
- Major retailer participation
Consumer Benefits: With 20% of Google Lens‘s 20 billion monthly visual searches being shopping-related, the update streamlines the in-store decision-making process by providing instant access to crucial product information.
