Most video game cars stay pixels. This one reportedly has a price tag attached.
Rockstar Games reportedly collaborated with West Coast Customs to build a real-world replica of the Grotti Cheetah, a fictional supercar from Grand Theft Auto VI’s Vice City setting. According to secondary reporting, the build features a blue-to-pink gradient exterior, five-spoke wheels, and custom styling drawn from the game’s 1990s-inspired aesthetic.
Six Cars, One Campaign
The Cheetah is reportedly one of several GTA VI-inspired vehicles constructed for Rockstar’s broader marketing campaign.
According to secondary reporting, West Coast Customs built six GTA VI-inspired vehicles in total for the campaign. The others reportedly include the Albany Buccaneer, Progen Emerus, Invetero Coquette, Albany Manana, and a police-styled Pegassi Tempesta. All six were reportedly photographed driving around Miami, the real-world city that serves as Vice City’s template.
The Selfridges Takeover
Rockstar brought Vice City branding to London through a retail activation at The Corner Shop inside Selfridges Oxford Street.
IGN reported that the Cheetah appeared in the store window, surrounded by GTA VI branding. The activation also featured limited-edition fashion collaborations and merchandise offered through Selfridges’ official collection.
The Reported £1 Million Price
The asking price originates from a community post and has not been confirmed by Selfridges or Rockstar.
According to a post on r/GTA6, the Cheetah is available through Selfridges’ personal-shopping service for £1 million. Selfridges’ official collection page confirms the retail activation but does not independently verify the asking price or any sale terms.
What Remains Unclear
Several material details have not been publicly confirmed by either Selfridges or Rockstar.
Those include whether the car is for sale or display only, its road-legal status in the UK, and the underlying chassis and drivetrain. What a £1 million transaction would actually cover has also not been publicly defined.
Gadget Review has sought clarification from both Selfridges and Rockstar Games and will update this article when responses are received.
Pixels Into Physical Objects
The activation reflects a broader apparent shift in how Rockstar is extending GTA VI beyond the game itself.
The campaign suggests Rockstar is working to convert GTA VI‘s fictional universe into tangible objects aimed at collectors and spectators alongside traditional players. That approach mirrors precedents in gaming-to-lifestyle crossover marketing, where scarcity and spectacle can carry as much value as the underlying product. The confirmed facts here are narrower than the headlines: the Grotti Cheetah exists as an official GTA VI vehicle, a Vice City-themed retail activation took place at Selfridges, and a replica reportedly appeared in the store window. The £1 million price and the car’s sale status remain unverified.
