Disney+ has raised prices four times in four years. The latest increase takes effect September 23, 2026, pushing Disney+ Premium from $18.99 to $21.49 per month, a roughly 13% jump, according to Bloomberg and Variety. Existing monthly subscribers will see the new rate on their next billing cycle; annual plan and promotional pricing terms were not confirmed across all account types in available reporting. If you’re concerned about paying too much across your subscriptions, it may be worth a closer look at your monthly bills.
What You’ll Pay Now
Here is the full breakdown of new U.S. monthly prices, per Bloomberg, Variety, and 9to5Mac.
| Plan | Old Price | New Price | Change |
|---|---|---|---|
| Disney+ Premium (ad-free) | $18.99 | $21.49 | +$2.50 |
| Hulu ad-free | $18.99 | $21.49 | +$2.50 |
| Disney+/Hulu ad-free bundle | $19.99 | $21.99 | +$2.00 |
| Disney+ with ads | , | $12.49 | +$0.50 |
| Ad-supported Disney+/Hulu bundle | $12.99 | $12.99 | No change |
The Bundle Math Still Works, Barely
Buying both ad-free plans separately now costs more than twice the bundle price.
Buying both standalone ad-free plans costs $42.98 per month, while the ad-free bundle comes in at $21.99, a savings of roughly $21 per month. The bundle is only $0.50 more than the price of either individual service alone, according to Bloomberg.
Who Gets Hit and When
The new rates apply immediately to new subscribers, with existing monthly customers billed at the next cycle.
New subscribers pay the higher rate starting September 23, 2026. Existing monthly subscribers absorb the increase on their next billing cycle. Not all annual, grandfathered, and promotional pricing terms were clarified in available reporting.
Disney+ vs. Netflix: The Gap Narrows
Disney+ Premium remains cheaper than Netflix Premium, though the margin between them continues to shrink.
At $21.49, Disney+ Premium still trails Netflix Premium’s reported $26.99 per month, according to Bloomberg. The $5.50 difference is real, though catalog depth and stream-limit policies vary between the two services.
The Ad-Supported Tier at $12.49
For subscribers managing rising ad-free costs, Disney’s lower tier offers a clear alternative.
For subscribers managing multiple ad-free tiers, the ad-supported Disney+ plan at $12.49 per month is the most direct cost-reduction option Disney currently offers.
