A $60 weapon-shaped pizza cutter tied to a video game launch is a notable entry in gaming-branded merchandise, and it reportedly sold out within hours of going live, according to secondary coverage from TheGamer and Pure Xbox.
Xbox partnered with Prince St. Pizza to promote Gears of War: E-Day, releasing October 6, 2026, on Xbox Series X|S, Xbox on PC, and Steam. The Prototype Lancer pizza cutter was sold through Prince St. Pizza’s online shop, and each purchase included a code for an in-game pizza emblem, according to Xbox’s announcement and reporting from GameSpot.
If the cutter is already out of reach, the food side of this promotion remains available. The Emergence Pie is built on a spicy vodka sauce with mozzarella, pepperoni, sausage, and an Italian chili-crisp topping. It is available at participating U.S. and Toronto locations through November 1, 2026, while supplies last. Buying a full pie, reported by GameSpot at $46 before taxes and delivery fees (prices may vary by location), or even a single slice also unlocks the same in-game emblem.
As a kitchen tool, approach this one with realistic expectations. Official specifications, including blade material, dimensions, and care instructions, were not provided in Xbox’s announcement. GameSpot noted that the weapon-inspired shape may be difficult to clean. No independent testing has confirmed that as a verified flaw, but it is worth considering for a $60 item billed primarily as a licensed collectible that happens to have a blade.
The cutter went on sale September 28, 2026, and secondary coverage from TheGamer and Pure Xbox indicates it sold out shortly after launch. Restock status is unclear, so check the Prince St. Pizza online shop directly before assuming another run is planned.
With the Emergence Pie available through November 1 and the game releasing October 6, the promotional window runs parallel to the launch period. Redemption terms for the emblem, including platform and regional restrictions, were not specified in the official announcement. Confirm those details before purchasing.
