Most companies talk about giving back in the fine print. Batteries Plus built it into the transaction. The nation’s leading battery retailer has quietly assembled one of the more thoughtful corporate giving programs in the consumer products space, and it’s worth knowing about before your next errand run.
The program is called Power with Purpose, and it operates on a simple premise: every purchase at Batteries Plus should do something beyond its immediate function. This spring, buying a 24-pack of Energizer Max AA or AAA batteries at Batteries Plus plants a tree. Save $5 on one pack or $12 on two. The promotion runs through May 31st, and the trees go directly toward reforestation through the Arbor Day Foundation.
125 Acres of Burned Oregon Forest, and Counting
Last year, the inaugural Buy a Pack, Plant a Tree campaign produced more than 37,000 trees. Those trees weren’t planted in a generic “we’re helping the environment” way. They were planted specifically in Oregon as part of the Bootleg Fire Restoration and Resilience Project, targeting 125 acres of forest land that wildfire had left behind. That’s a real place, a real ecological wound, and a real recovery effort that battery purchases directly fund.
This year’s campaign is the second annual, which means the program is building momentum rather than just running a one-time promotion. Every 24-pack sold through May 31st adds another tree to that total, and Batteries Plus donates $1 per pack directly to the Arbor Day Foundation to make it happen. The math is straightforward: you needed batteries, you bought batteries, and a section of American forest is measurably better for it.
It Doesn’t Stop at Trees
The reason Power with Purpose is worth paying attention to as a platform rather than just a seasonal promotion is what it does the rest of the year. Earlier in 2026, Batteries Plus partnered with St. Jude Children’s Research Hospital for the first time, raising over $163,000 through battery purchases for families of young patients who need the funding most. During the 2025 holiday season, the company donated more than 2.2 million battery cells to Toys for Tots, surpassing a goal of one million batteries that had seemed ambitious at the outset.
These aren’t separate initiatives bolted onto a marketing calendar. They’re part of a consistent operating philosophy that routes routine consumer transactions toward causes unrelated to selling batteries. It’s a simple and effective model because it runs on purchases people were going to make anyway.
The Part That Costs You Nothing Extra
The Energizer Max batteries sold through this program come in plastic-free, 100% recyclable packaging, which means the environmental consideration doesn’t stop at the tree. You’re buying a product you need, in packaging that doesn’t add to the waste stream, from a retailer that donates a dollar per pack to plant trees in recovering American forests, at a discount. There is no opt-in, no additional step, no portion of the transaction that asks anything extra from you.
Energizer Max AA and AAA 24-packs are available now at Batteries Plus at $5 off one pack or $12 off two, through May 31st. If you’re restocking anyway, this is the version of that errand that does something with the money you were already spending.
