LG’s 2027 OLED Lineup Begins to Take Shape With Five New OLED Smart TVs

Five B7 sizes from 48 to 83 inches surface in Safety Korea records as the 97-inch W7 wins a CES 2027 award with 4,000-nit brightness confirmed

Alex Barrientos Avatar
Alex Barrientos Avatar

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Image: LG

Key Takeaways

Key Takeaways

  • Five LG OLED B7 models spanning 48 to 83 inches appear in Safety Korea certification records.
  • LG’s 97W7 reaches 4,000 nits peak brightness and transmits uncompressed 4K wirelessly via Zero Connect.
  • B7 targets mid-range buyers while the 97-inch W7 targets luxury home-cinema installations exclusively.

Five LG OLED B7 model numbers have appeared in South Korea’s Safety Korea certification database, offering buyers an early look at the company’s 2027 mid-range OLED lineup. Certification signals that LG is preparing these products; it does not confirm pricing, release dates, or final specifications.

The five models span 48 to 83 inches: 48OLEDB7, 55OLEDB7, 65OLEDB7, 77OLEDB7, and 83OLEDB7. That range matches the footprint of the outgoing B6 generation, though no primary source has confirmed the certification timeline comparison with B6’s 2025 appearance.

The 48-inch model is the only size with a reported design detail so far: it appears in two stand configurations, suggesting LG may offer more than one placement option for that size. Beyond that, the specification sheet is blank.

Gaming-relevant features such as a 120 Hz refresh rate, AMD FreeSync Premium, and Nvidia G-Sync compatibility may carry over from current B-series models. Those details remain unconfirmed, so treat them as expectations rather than facts until LG makes an official announcement.

The 97W7 Is a Different Product Entirely

Separate from the B7 certification activity, LG’s OLED evo 97W7 has been recognized in the CES 2027 Innovation Awards, and this one comes with verified numbers. The 97W7 is a 97-inch 4K display built for flush wall mounting.

LG’s Zero Connect system transmits uncompressed 4K video wirelessly from a separate connection box to the panel, eliminating signal cables at the screen itself. According to the CES listing, the 97W7 reaches a peak brightness of 4,000 nits and covers 83% of the BT.2020 color gamut, with reflectance measured at just 1.1%.

Variable refresh rate runs to 165 Hz, and Bluetooth Ultra Low Latency input is included for latency-sensitive use cases. The display has a 15.7 mm profile and weighs under 40 kg, partly because of a carbon-fiber backplate, per the CES Innovation Awards listing and TechRadar’s CES 2027 coverage.

LG also lists virtual 11.1.2-channel audio and Gallery+ art-display functions. Pricing and broad retail availability have not been published.

Two Products, Two Very Different Buyers

If the B7 series reaches retail across all five sizes, it would address compact 48-inch gaming setups through oversized 83-inch home-theater installations. The 97W7, by contrast, is a 97-inch, wall-flush, wireless showcase product aimed at luxury home-cinema buyers.

The W7 has been officially identified by LG through its newsroom and recognized by the CES Innovation Awards, though full pricing and regional availability remain unpublished for both lines. LG’s formal reveal is where confirmed specs, regional model numbers, and pricing will come together: that announcement is the moment to make a decision.

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