Why it matters: A $300 million class-action settlement against Juul and Altria is delivering unexpected windfalls to former e-cigarette users, with some receiving thousands in compensation. This settlement addresses allegations of misleading marketing practices and targeting minors, though neither company admits wrongdoing.
The Payout: Approximately 842,000 eligible customers are receiving payments ranging from $15 to over $10,000, distributed through Venmo, PayPal, and virtual prepaid cards. The amount each person receives depends on their documented purchase history of Juul products.
- $255 million from Juul
- $45 million from Altria (Sherwood)
Social Impact: As reported by Marketwatch, recipients are sharing their settlement experiences across social media platforms, creating a viral trend. Many express surprise at the substantial payments, with some receiving over $9,000 for their documented Juul purchases.
- Payment screenshots trending on TikTok and Twitter
- Users sharing plans for unexpected windfall
Regulatory Context: While the FDA recently lifted its ban on Juul products, they remain under review. This settlement represents a significant milestone in holding e-cigarette companies accountable for their marketing practices.
