Data brokers collect and sell your personal information – name, address, phone number – to marketers and scammers, fueling endless spam calls, identity theft, and fraud. Manually opting out means filling dozens of forms across hundreds of sites, a frustrating task that takes weeks – and then data often reappears.
If you’ve already started researching solutions, you’ve likely encountered Incogni and DeleteMe. Incogni, backed by Surfshark, automates recurring removals from 420+ brokers (170+ private databases) for hands-off protection. DeleteMe uses trained agents to manually scrub across 80-100 sites (850+ total, including custom removals), delivering detailed quarterly reports.
In this article, we compare them head-to-head on coverage, pricing, automation, and more to help you find your best fit.
Quick verdict: Incogni wins thanks to its automated, affordable coverage across both public and private brokers and even custom sites that aren’t specifically classified as data brokers – all starting at $7.19/month (annual). DeleteMe excels for users who want personalized oversight, but it’s more expensive and requires more hands-on involvement.
A quick overview: Incogni vs. DeleteMe
| Feature | Incogni | DeleteMe |
| Starting price | From $7.19/month (annual best) | From $8.71/month (2-year best) |
| Coverage | 420+ brokers on all plans | 85-100+ automated, 850+ total with customs (tiered) |
| Process | Fully automated, plus unlimited custom removals | Manual agent-led quarterly scans |
| Reporting | Real-time dashboard, monthly reports | Detailed quarterly PDFs with screenshots |
| Availability | 34 countries (US, UK, EU, Canada) | US primary + 11 countries (separate International plans) |
| Extras | Surfshark One+ bundle (VPN, Antivirus, Alternative ID, Alert, and Search) | Niche sites (WebMD, Zillow), phone support |
| Ease of use | Hands-off setup | More user involvement |
Pricing and subscription plans
Incogni delivers great value as a standalone service from $7.19/month (annual plan), and it can be even more affordable with Surfshark One+ bundles starting at $3.99/month (24-month plan), which combine data removal with VPN and antivirus – ideal for comprehensive privacy.
On the other hand, DeleteMe’s pricing starts higher at $8.71/month, even on its most extended subscription tiers, focusing on manual service without extras, making it pricier for similar coverage.
Incogni plans at a glance
Incogni keeps pricing simple and affordable with tiers focused on automated removals from 420+ brokers, offering the best value on annual commitments.
| Plan | Monthly price | Annual price per month | Key features |
| Standard | $15.98 | $7.19 ($86.29 for the first year, then $95.88 annually) | Automated removals, 420+ brokers |
| Unlimited | $29.98 | $13.49 ($161.89 for the first year, then $179.88 annually) | Custom removals from 2000+ sites |
| Family | $31.98 | $14.39 ($172.69 for the first year, then $191.88 annually) | Up to 5 users |
| Family Unlimited | $45.98 | $20.69 ($248.29 for the first year, then $275.88 annually) | Everything in the Family plan, plus custom removals |
DeleteMe plans at a glance
DeleteMe offers straightforward tiers with manual removals and scaling for families, but lacks bundled security features. There is also a Business plan, but you need to contact DeleteMe’s sales team for custom pricing on that.
| Plan | Monthly price (1-year plan) | Monthly price (2-year plan) | Key Features |
| 1 Person | $10.75 ($129.00 billed annually) | $8.71 ($209.00 billed biennially) | 85+ automated sites, quarterly privacy reports, and a personal DeleteMe expert |
| 2 People | $19.08 ($229.00 billed annually) | $14.54 ($349.00 billed biennially) | All of the above, but for two users |
| Family | $27.42 ($329.00 billed annually) | $20.79 ($499.00 billed biennially) | Same features but covering up to 4 people |
What’s available for free?
DeleteMe provides a free scan showing your data exposure across brokers, though removals require payment. Incogni offers no free tier but includes a 30-day money-back guarantee for risk-free testing. Neither delivers full removals without subscription.
Winner: Incogni for lower pricing and better overall value across all plans, plus the opportunity to bundle with Surfshark’s VPN, Antivirus, Alternative ID, Alert, and Search services.
Incogni vs. DeleteMe: key service overviews
Incogni, from Surfshark, automates opt-outs from 420+ data brokers using GDPR/CCPA rights, with recurring scans every 60-90 days. Unlimited custom removals cover any site, backed by a Deloitte assurance report confirming 245M+ requests processed by mid-2025. Incogni’s ideal for set-it-and-forget-it protection.
DeleteMe, by Abine, employs privacy agents to manually remove data across 85-100+ sites (850+ total), delivering quarterly reports with proof. DeleteMe focuses on thoroughness and niche sources such as medical and property sites, suited to users who want detailed oversight.
Data removal processes
Incogni automates immediately, while DeleteMe processes manually in batches – a fundamental trade-off between speed and thoroughness.
Incogni initiates removals right after signup by sending automated requests to 420+ brokers, with a real-time dashboard that tracks requests as completed, in progress, or rejected. Non-compliant sites receive recurring follow-ups every 60-90 days to ensure ongoing protection. Moreover, unlimited custom removals on higher plans allow you to submit any URL, and experts handle opt-outs without limits, proactively addressing coverage gaps.
DeleteMe operates on a quarterly cycle in which agents manually search for brokers, submit requests, and verify results. This hands-on method ensures precision across 85-100+ sites, but it delays responses to new listings. Custom requests are limited per year – 40 for standard plans and 60 for Premium plans – with detailed follow-up provided. Average timelines stretch 3-6 months per wave due to the manual nature of the process.
As such, Incogni delivers faster, more scalable protection overall, while DeleteMe offers tailored depth for specific needs.
Winner: Incogni for immediate automation, unlimited custom flexibility, and proactive recurring scans that outpace DeleteMe’s slower manual cycles.
Coverage
Incogni provides broader automated reach, while DeleteMe adds niche manual depth – as such, their coverage differs in consistency and specialization.
Incogni consistently targets 420+ brokers across all plans, including private databases for marketing and risk assessment, as well as people-search sites like Spokeo and BeenVerified. You gain full access immediately with no tiering required, and unlimited custom removals expand coverage to any site. Deloitte audits confirm this comprehensive scope, with no broker affiliation.
DeleteMe automates removals for 100+ sites, reaching 850+ total sites through manual and custom processes. However, to access all the stated 850+ sites, you need not only a Business plan but also one of its higher tiers – Business Gold, Diamond, Platinum, or VIP. The service excels in US-specific niches like WebMD for occupational data and Zillow for property information, but coverage scales with plan cost. New brokers take longer to add due to manual verification processes.
Incogni ensures plan-agnostic breadth for all users, but DeleteMe excels in targeted US depth.
Winner: Incogni for consistent 420+ broker coverage across every plan without tier limitations or upgrade requirements.
Reporting and transparency
Incogni offers real-time tracking, while DeleteMe provides detailed quarterly proof – transparency styles contrast live updates versus comprehensive documentation.
Incogni’s dashboard displays:
- live request status
- broker compliance ratings
- monthly privacy summaries
- activity logs for easy monitoring
The service does not include screenshots, but the Deloitte assurance report verifies that over 245 million requests have been processed by mid-2025 and that the service adheres to high standards. Ultimately, you can track the progress passively without generating PDFs.
DeleteMe delivers quarterly reports that include:
- broker lists,
- specifics on removed data,
- before-and-after screenshots,
- exposure scans,
- prevention advice.
These PDFs offer deep visibility into agent work and are ideal for verification-focused users. The reports provide less frequent updates but richer detail overall.
Incogni excels at targeting non-PSS (publicly searchable sites) data brokers that don’t list profiles online, which is what makes screenshots impossible. On the other hand, DeleteMe focuses on PSS brokers and provides evidentiary proof like removal screenshots.
Winner: DeleteMe for comprehensive quarterly PDFs with screenshots and detailed proof that provide superior visual verification over Incogni’s dashboard tracking.
User experience and interface
Incogni emphasizes simplicity, while DeleteMe offers comprehensive controls – usability splits between hands-off automation and engaged management.
Incogni’s clean interface requires only a 2-minute setup where you enter basic information, authorize Incogni to act on your behalf, and monitor passively through a simple dashboard. The dashboard categorizes requests clearly and sends email notifications, while family sharing and Surfshark integration make it easier for beginners and non-technical users.
DeleteMe has a richer dashboard that displays exposure scans, agent notes, and progress details, but it requires more user input for customs and regular updates. Quarterly reports demand active review, making it suitable for detail-oriented users who are comfortable with ongoing oversight.
Incogni excels at effortless automation, making it suitable for most people. On the contrary, DeleteMe supports in-depth management.
Winner: Incogni for its beginner-friendly 2-minute setup and hands-off dashboard that make privacy protection far more accessible than DeleteMe’s more involved interface.
Availability and compliance
Incogni seamlessly spans 34 countries, while DeleteMe remains US-centric – in this category, global reach creates a major accessibility gap.
Incogni operates across the US, UK, all EU countries, Canada, Norway, Switzerland – 34 regions in total – under unified GDPR, CCPA, and PIPEDA compliance. A single plan covers all regions, with Deloitte assurance verifying broker confirmations and removal standards.
DeleteMe focuses primarily on the US market as its core strength, with expansion to 11 additional countries, including the UK, France, Germany, Canada, Brazil, and Singapore. Users need separate plans for each international market, creating fragmented access despite the same legal compliance standards.
Winner: Incogni for seamless availability across multiple countries with one unified plan, far surpassing DeleteMe’s fragmented international coverage.
Customer support
Both offer solid multichannel support, but Incogni adds community, while DeleteMe provides phone – service levels remain closely matched overall.
Incogni provides 24/7 email and live chat support for registered users, with phone support available only on Unlimited plans. In addition, you can browse its comprehensive FAQs, social media channels, and a Reddit community for peer assistance. Surfshark’s backing ensures high reliability across all channels.
DeleteMe offers 24/7 email support, plus phone and live chat during business hours, plus a personalized DeleteMe expert assigned for troubleshooting. The service excels at hands-on help but lacks extensive community resources.
Both services prove responsive in practice. Incogni edges out with digital channels and community support, while DeleteMe offers a more personal touch.
Winner: It’s a tie, as both deliver responsive 24/7 support through multiple channels, with Incogni’s community resources balancing DeleteMe’s personalized phone assistance.
Strengths and weaknesses: Incogni vs. DeleteMe
Incogni and DeleteMe excel in different privacy approaches, but their strengths highlight clear user preferences – automation and value versus manual detail and proof.
Choose Incogni if…
Choose Incogni if you want automated privacy protection that runs quietly in the background across 420+ brokers and any custom site, without requiring constant monitoring or manual effort. It’s best for users seeking simple, hands-off data removal with global reach and bundled security tools.
Pros:
- 420+ automated brokers on all plans
- Unlimited custom removals from any site
- Affordable from $3.99/mo with Surfshark bundle
- 34-country availability
- Deloitte-verified
Cons:
- No screenshots or visual proof
- Basic monthly reporting
- No free exposure scan
Choose DeleteMe if…
Choose DeleteMe if you prefer detailed verification through agent-led removals with screenshots and quarterly reports showing exactly what was scrubbed. It’s best for US-focused users who value personalized oversight and niche site coverage, like medical or property data.
Pros:
- Detailed PDFs with screenshots and proof
- Niche US sites (WebMD, Zillow)
- Personal privacy agents
- Phone support during business hours
Cons:
- Higher pricing from $8.71/mo
- Slower quarterly manual process
- Limited custom removal requests
- Fragmented international plans
Winner: Incogni for superior automation, value, and consistent global coverage that serves most users better than DeleteMe’s manual, US-centric approach.
Bottom line
Incogni emerges as the clear winner for most users seeking efficient, automated data removal across 420+ brokers with unlimited custom requests and global availability in 34 countries. All at unbeatable value starting from $7.19/month on an annual plan. Its hands-off approach, Deloitte-confirmed effectiveness (245M+ processed requests by mid-2025), and recurring scans deliver scalable protection without the manual delays or higher costs of DeleteMe.
DeleteMe appeals to those who prioritize detailed proof through screenshots, personalized agents, and niche US site coverage. Still, its quarterly manual process, tiered features, and pricier plans limit its broad appeal.
We recommend choosing Incogni for effortless, comprehensive privacy worldwide. In 2025, Incogni’s automation and value make it the smarter pick for lasting data control.
