Figure AI announced plans to produce 100,000 humanoid robots over the next four years, marking an ambitious scaling of its manufacturing capabilities following successful deployments at BMW’s largest plant.
Why it matters: The mass production of humanoid robots fundamentally changes the manufacturing landscape, as Figure AI’s expansion represents one of the largest planned deployments of general-purpose robots in industrial settings.
Production Timeline: The company has outlined a measured approach to scaling, starting with approximately 1,000 units in 2025. The strategy focuses on:
- Initial deployment with select clients
- Vertical growth within partnerships
- Gradual production increase
Market Strategy: Figure AI‘s approach emphasizes controlled expansion through deep partnerships with major manufacturers, rather than broad distribution:
- BMW partnership already operational
- Second major U.S. client secured
- Focus on manufacturing sector
Brett Adcock, Figure AI CEO: “Early on, it’s more efficient for us to grow vertically within a few clients than to spread out across many”, Adcock stated.
Looking Forward: While the target is ambitious, it remains more conservative than competitors like Tesla, which aims to produce one million humanoid robots by 2028.