Atari’s Limited Edition Asteroids Watch Sells Out in Hours

Atari’s limited edition Asteroids watch sells out hours after launch, combining arcade gaming nostalgia with luxury watchmaking in unprecedented collaboration.

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Image credit: Nubeo

Key Takeaways

  • Revolutionary timekeeping system uses game elements instead of traditional watch hands
  • Limited production of 125 pieces per colorway drives immediate sellout at launch
  • Sophisticated automatic movement and premium materials justify $499 price point

Atari’s nostalgic watch tribute to its classic arcade game Asteroids sold out within hours of launch today, as watch enthusiasts and retro gaming fans rushed to secure the unique timepiece that tells time using UFOs and spaceships instead of traditional hands.

Why it matters: The collaboration between Atari and watchmaker Nubeo fundamentally changes how gaming nostalgia translates to luxury goods, creating a unique intersection of retro gaming culture and the best smart watches.

Technical Innovation: The Ventana Automatic watch reimagines timekeeping through the lens of the 1979 arcade classic. Using a sophisticated multi-layered disc system, the watch creates a dynamic display that mirrors the game’s iconic elements.

  • Japanese automatic movement
  • Swiss Super-LumiNova illumination
  • 20 ATM water resistance

Design Elements: The 50mm stainless steel case houses a complex system of rotating discs that transform time-telling into an arcade experience:

  • UFOs indicate hours and minutes
  • Central spaceship tracks seconds
  • Floating asteroids create atmosphere

Looking Forward: While the initial run of 125 pieces per colorway sold out quickly, growing demand could lead to future gaming-inspired timepiece collaborations. 

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