Atari’s nostalgic watch tribute to its classic arcade game Asteroids sold out within hours of launch today, as watch enthusiasts and retro gaming fans rushed to secure the unique timepiece that tells time using UFOs and spaceships instead of traditional hands.
Why it matters: The collaboration between Atari and watchmaker Nubeo fundamentally changes how gaming nostalgia translates to luxury goods, creating a unique intersection of retro gaming culture and the best smart watches.
Technical Innovation: The Ventana Automatic watch reimagines timekeeping through the lens of the 1979 arcade classic. Using a sophisticated multi-layered disc system, the watch creates a dynamic display that mirrors the game’s iconic elements.
- Japanese automatic movement
- Swiss Super-LumiNova illumination
- 20 ATM water resistance
Design Elements: The 50mm stainless steel case houses a complex system of rotating discs that transform time-telling into an arcade experience:
- UFOs indicate hours and minutes
- Central spaceship tracks seconds
- Floating asteroids create atmosphere
Looking Forward: While the initial run of 125 pieces per colorway sold out quickly, growing demand could lead to future gaming-inspired timepiece collaborations.