So far, Apple continues to hold the title of the most successful smartphone launch. Sure, there are more Android handsets collectively put together, but Apple, as a single brand, has outsold any one of its competitors during the first few months of launch, as I detailed in this post. But, that isn’t to say it’s all positive.
According to We Are Social, a “global conversation agency”, Apple’s handset may have garnered 1,700,000 mentions across social platform, but it wasn’t all good news for the company. In fact, 20% of the conversations online pertained to criticism of the handset. No big surprise, as Apple continuously pushes their products as innovative, even though they’re more often than not iterative updates over the last.
By contrast, Samsung, which has enjoyed steady and record settings sales of their Galaxy S4, produced just a mere 140,000 mentions online of their handset. A fraction of Apple’s overall mentions. However, Samsung’s S4 resulted in just 11% of negative conversations, which is slightly more than half of Apple’s. Moreover, Samsung mentions about the S4 were largely (56%) about the phone’s new and innovative features, giving the phone the most “wow factor”.
Surprisingly, Blackberry’s Z10 saw 300,000 mentions about its new touchscreen phone, and Nokia 45,000 for its Lumia 920. Unfortunately, a poorly executed social media plan caused the Blackberry’s newest operating system, BB10, to over shadow the Z10′s launch, which can be reflected in the lower number of #z10 hashtags.