Looks like Nintendo got the memo. You know, the one about mid 40 year old moms and their obsession with counting how many steps they’ve walked in a day. Ya, it’s for real, and it’s a FITNESS CRAZE.
So, there’s no way of 100% confirming it, but someone dug up this pedometer looking device on a trademark site. Take it for what it is, but with Nintendo getting ‘all fitness’ (i.e. Wii Fitness) it’s not a stretch by any account.
Official page here