Amazon has long personalized your shopping experience behind the scenes. About You, introduced in May 2026, dragged those inferences into the open, made them editable, and, as it turns out, genuinely strange to read.
The feature went viral after users began discovering blunt, algorithmically generated observations about their bodies, households, and domestic habits sitting quietly inside their accounts. The profile draws from purchase history, searches, product reviews, Lists, and Alexa for Shopping conversations, and Amazon says you can view, edit, or remove individual observations to shape what the platform uses for recommendations.
The Post That Started the Comparison
A single Threads screenshot prompted a wave of users to inspect and share their own profiles.
The moment that cracked this open was a screenshot shared on Threads. Secondary reporting from Fast Company identifies the user as Megan Montgomery
Her About You profile reportedly noted she “had flat buttocks.” Other users followed with their own screenshots. Reported observations included being unable to keep real plants alive, having a husband with skinny legs, and being too short to reach into a 40-inch-deep box. These are user-reported anecdotes, not a published list of Amazon’s standard profile categories, and should be treated as such.
The humor lands because of the gap between the inputs and the outputs. A clothing purchase or a saved item is mundane; a confident, conversational summary of your posterior is not.
What the System Is Actually Doing
Algorithmic inferences are not facts you submitted; the system is connecting dots from your shopping trail.
About You is primarily a profile of inferred and user-provided preferences, not a questionnaire you completed. The viral examples show the system can be overconfident, inaccurate, or simply odd, and the plain-English format makes those conclusions feel more authoritative than they are.
Amazon describes the feature as a convenience tool for more relevant recommendations, not a comprehensive personality profile, according to the platform’s help documentation.
How to Find Yours
Locating About You takes a few taps, and editing it is straightforward.
In the Amazon Shopping app, open the account or Me area, select your name or shopping preferences, and choose About You. On desktop, open the account area, select your profile or “Who’s shopping?” and open About You.
You can also ask Alexa for Shopping, “What do you know about me?” Once inside, you can review individual observations and, where the option is available, edit, correct, provide feedback on, or remove them.
What Removing an Observation Actually Does
Editing your profile changes personalization inputs; it does not erase the activity records behind them.
Removing an observation changes what Amazon uses to generate recommendations. It does not necessarily delete the underlying purchase, search, or activity record that produced the inference.
The available information does not establish full retention periods or whether removing an observation eliminates every downstream use of the related data. That distinction matters if your concern is less about the recommendation and more about the record itself.
The Broader Picture
Visibility into algorithmic reasoning cuts both ways.
About You gives you more transparency into what Amazon thinks it knows about your preferences and habits. Whether that transparency feels like useful control or an unsettling data audit depends on what the system has inferred, and how accurately it has done so.
