Giant touchscreens have colonized EV interiors like invasive digital weeds, but Ferrari’s first all-electric car takes the opposite approach. The Italian supercar maker gave Jony Ive and Marc Newson’s LoveFrom collective unprecedented control over the Luce, defining everything from exterior proportions to interior button placement. This isn’t just Ferrari’s inaugural EV—it’s the company’s first five-seat vehicle, designed to challenge Tesla’s tablet-dashboard orthodoxy with analog precision.
Over 1,000 HP Meets Analog Craftsmanship
Four in-house motors deliver supercar acceleration while rejecting touchscreen dominance.
The Luce packs four permanent-magnet motors generating over 1,000 horsepower, launching this electric grand tourer from 0-62 mph in roughly 2.5 seconds. Ferrari developed the powertrain entirely in-house, using Halbach magnet arrangements that spin up to 30,000 rpm while maintaining the brand’s obsession with repeatability.
The 122 kWh battery supports 350 kW fast charging, adding 70 kWh in 15 minutes. Ferrari targets over 330 miles of WLTP range, though real-world EPA figures will likely land closer to 280 miles given the performance-focused tuning.
Unlike typical EV batteries, the modular pack allows individual module replacement, acknowledging that track-day enthusiasts need serviceable components.
Apple’s Design DNA Invades Maranello
LoveFrom spent five years reimagining automotive interfaces with machined aluminum and analog instruments.
Ive publicly argued that “a large touchscreen doesn’t work in a car,” and the Luce interior proves his point. Physical controls dominate the cabin—buttons, dials, and toggles designed for eyes-up operation.
The centerpiece “multigraph” features three mechanical movements serving as clock, chronograph, compass, and launch control indicator, blending Swiss horology with automotive function. Materials mirror Apple’s premium hardware approach: machined recycled aluminum and precision-cut Corning Fusion 5 glass throughout.
Every control placement follows obsessive symmetry principles, creating what early observers describe as jewelry-like precision in a family-capable grand tourer. The 2+3 seating layout provides genuine space for five adults while maintaining driver-focused ergonomics.
The Most Expensive Ferrari Ever Made
At €550,000, the Luce positions electric luxury beyond mainstream EV pricing.
Ferrari’s first EV will also be its priciest production model, starting around €550,000 in Italy before options and import costs. The company views this pricing as positioning the Luce in an entirely different category from Tesla or Porsche Taycan competitors—this is exclusivity and design pedigree over mass-market practicality.
The collaboration signals broader shifts in luxury automotive design. When Apple’s former design chief gets end-to-end creative control over a Ferrari, it suggests premium automakers are seeking fresh perspectives beyond traditional automotive studios. Whether other luxury brands follow this template depends largely on how effectively the Luce translates Ive’s consumer electronics philosophy into 200-mph reality when customer deliveries begin in 2026.
