The $210,000 Funko Pop That Rewrote Collectible History

2016 San Diego Comic-Con Willy Wonka 2-pack sold for record price with only 10 units distributed via golden tickets

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Key Takeaways

The 2016 San Diego Comic-Con Willy Wonka and Oompa Loompa 2-pack holds the crown as the most expensive Funko Pop ever sold—fetching a staggering $210,000 in 2023, according to market data. Only ten sets exist, each hidden behind a literal golden ticket tucked inside Funko-branded chocolate bars. It was a marketing masterstroke that transformed a toy release into a real-life Charlie and the Chocolate Factory adventure.

When production runs dip into single digits and the story behind them echoes movie magic, you’re no longer just holding a collectible—you’re holding a legend.

The Legends Behind the Price Tags

The most coveted Funko Pops often owe their value to two forces: artificial scarcity and tragic backstories.

Take the Clockwork Orange glow-in-the-dark chase variant. When licensing issues forced Funko to destroy most of the 2012 batch, only 12 signed pieces survived. Today, pristine examples can command upward of $60,000.

Then there’s the metallic Freddy Funko as Tony Stark, limited to just 12 pieces from 2019’s SDCC—one sold for $43,000 in 2022. And the Stan Lee platinum metallic Pop, with only ten signed copies from the 2017 LA Comic Con, still trades between $18,000 and $25,000.

The Mathematics of Extreme Value

At the highest level of collecting, value from rarity is exponential.

Once production drops below 500 units, value climbs. But when quantities fall under 50, a Pop crosses into mythic status. Professional grading pushes those numbers even higher: a PSA 9 or 10 rating can multiply resale prices by 300–500%. Conversely, a bent box corner can slash value in half.

Character selection adds another layer. Marvel, Star Wars, and Disney Pops maintain stronger long-term demand than short-lived fads or niche fandoms—proof that cultural staying power matters as much as scarcity.

The Collector’s Gamble

Six-figure Funko Pops represent the meeting point between passion and speculation.

Most collectors start in the new Funko shop for the UK, filling shelves with mass-produced figures that rarely rise above retail value. But among thousands of common releases, a few evolve into grail-level artifacts—the golden ticket Wonka set, the surviving Clockwork Orange, the rare metallic Freddy. These aren’t just toys; they’re cultural touchstones that capture lightning in a box.

The market remains speculative, but its devotion is undeniable. For diehards, these vinyl icons ascend past being simple collectibles and become something like a modern relic of pop culture history. And they command prices that would make fine art collectors do a double-take.

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