Dubai-based DAMAC Properties claims its Chelsea Residences will redefine urban living, blending luxury real estate with full-throttle football fandom. Billed as the world’s first soccer-themed skyscraper—with a rooftop pitch to prove it—this project is less about subtlety and more about spectacle. With prices starting at $600,000, it’s a flashy example of the kind of megaprojects that can transform your city, where entertainment, architecture, and ambition collide dramatically.
“This partnership with DAMAC signals an exciting chapter in the Chelsea story, bringing our club’s spirit and prestige into the real estate world,” says Todd Kline, Chelsea FC President of Commercial, in May 2025.
Chelsea Residences: Pitch Perfect Engineering
The rooftop football field isn’t just for show. DAMAC promises residents can play actual matches 130 meters above ground level, making this perhaps the most exclusive pitch on earth.
While the innovative rooftop pitch is confirmed by multiple sources, specific engineering details remain undisclosed. Some renderings show just four towers, though the developer confirms six towers in total.
Ultra-Luxe Living Quarters
The bedrooms embody what DAMAC describes as “London’s cool elegance meets Dubai’s modern vitality.” Floor-to-ceiling windows deliver panoramic ocean views, with Chelsea branding throughout the interiors, tasteful as a Netflix documentary series.
The starting price is confirmed at Dh2.17 million (approximately $600,000). While DAMAC suggests enhanced technology compared to previous developments, specific improvements aren’t independently verified.
Pool Complex That Screams “Superfan”
The Chelsea-themed pool complex elevates standard resort amenities into football-themed social spaces. Blue-themed pools featuring Chelsea branding create Instagram-ready environments for residents.
According to DAMAC’s May 2025 press materials, these pools function as community gathering spots for match viewings. The pools appear designed for both swimming and socializing around football events.
Architectural Statement
The exterior architecture reportedly features DAMAC’s signature horizontal lines, now enhanced with Chelsea blue accents. The buildings rise dramatically from Dubai’s Maritime City, creating a distinctive silhouette against the skyline.
The waterfront location offers both sea views and beach access, with the towers designed to maximize panoramic vistas from nearly every unit. No independent analysis on wind or environmental impacts is currently available.
Amenities Beyond Football
Beyond the football pitch, DAMAC claims the development includes cryotherapy centers, forest relaxation pods, and a “Kneipp parkour therapy path” – amenities that sound like upgrades from a Fortnite season pass.
The developer promises a Chelsea Sports Bar and a “powerhouse lounge” described as a “resort-style mancave” with live football screenings and games. These claims appear in marketing materials but lack independent verification.
The Brand Play at Chelsea Residences
DAMAC promises “appearances by club legends” at exclusive resident events, a claim confirmed across multiple sources. According to Amira Sajwani, Managing Director of DAMAC, in her May 2025 statement, the residences offer “an unmatched residential opportunity for buyers who value exclusivity.”
Chelsea FC’s involvement extends beyond simple logo licensing, with the club deeply involved in the development of the design. The big question: will these units hold value if Chelsea suffers bad seasons?
