Posted August 29, 2010 by Chris Gullo in Google
Rumor: YouTube To Offer Pay-Per-View Movies
As the internet continues the inevitable transition from free television and movies to paid content, it looks like the biggest free video site may be switching to a paid model. Youtube is in talks with Hollywood studios to offer pay-per-view rentals, and it could launch as soon as the end of the year. Google is pitching the idea based on Youtube’s huge traffic, which would lend itself well to impulsive rentals, especially if they’re priced competitively against Apple’s upcoming iTV offerings. Coupled with Google TV’s upcoming release, the search engine may very well end up becoming the biggest entertainment provider out there.