Google’s smartphone, the Nexus One, was the company’s big public spearhead for their Android OS, or, as they put it, “a beacon of innovation” for Android headsets. Upon the launch of the phone in Janauary, Google surprisingly experimented with selling the phone themselves (they’re not a company that’s known for selling physical products). It seems the experiment was a failure, as Google announced on their blog today that they would discontinue selling the Nexus One themselves. As they put it,

While the global adoption of the Android platform has exceeded our expectations, the web store has not. It’s remained a niche channel for early adopters, but it’s clear that many customers like a hands-on experience before buying a phone, and they also want a wide range of service plans to chose from.

The company says that they’re going to shift focus into putting the Nexus One into as many retail channels worldwide as possible. So that’s that. At least you tried something new, Google. And that’s what matters, right?

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