Samsung announced that its Galaxy S25 series has broken pre-order records in South Korea, with 1.3 million units ordered during the initial pre-order period, surpassing last year’s Galaxy S24 series by 7.4%.
Why it matters: The record-breaking pre-orders fundamentally challenge expectations about the demand for the best smartphone in 2025, especially given that the S25 represents a relatively modest upgrade over its predecessor.
Sales Distribution: The pre-order data reveals clear consumer preferences across the lineup, with the premium model leading sales:
- S25 Ultra accounts for 52% of orders
- Base S25 model takes 26% share
- S25+ captures remaining 22%
Market Impact: Samsung’s strategy of standardizing key features across all models appears to be resonating with consumers:
- 12GB RAM standard across all variants
- Snapdragon 8 Elite processor globally
- Enhanced AI capabilities
JB Park, President and CEO, Samsung Southwest Asia: “Galaxy S25 series brings you the most context-aware, personalized AI yet, so that you can receive tailored, actionable insights with personal privacy assured”, according to Park.
Looking Forward: While initial sales are strong in South Korea, global market performance will be crucial as the devices launch worldwide on February 7.
