Data brokers harvest your personal details like addresses and phone numbers, selling them to drive spam, scams, and privacy breaches that never seem to end. Manual opt-outs across hundreds of sites take hours – and data often returns anyway.
That’s where data removal services like Incogni and Kanary help. For example, Incogni automates removals from 420+ brokers completely hands-free. On the other hand, Kanary automatically covers 300+ sites, plus thousands manually, giving you more control. Keep reading our Kanary vs. Incogni comparison to find out which one best meets your needs.
Quick verdict: Incogni is a better choice overall, offering broader coverage at a lower cost with zero ongoing effort, backed by Deloitte verification. Kanary is better only if you want detailed oversight.
A quick overview: Kanary vs. Incogni
| Category | Incogni | Kanary |
| Monthly price | From $7.19 on an annual plan ($3.99 via Surfshark One+ subscription) | From $9.99, only monthly billing (free basic tier available) |
| Core focus | Automated data broker removals | Manual precision, plus automated removals |
| Automation | Fully automated, recurring requests | Mostly automated but requires manual oversight |
| Broker coverage | 420+ public and private brokers | Around 200 public sites |
| Extra tools | Real-time dashboard, plus Surfshark VPN + antivirus bundle | Detailed removal logs, privacy education |
| Independent verification | Deloitte assurance report | Detailed progress reports and screenshots |
| Recurring removals | Every 60-90 days automatically | Quarterly scans, plus manual rechecks |
| Best for | Set-and-forget data privacy | Users wanting detailed control |
Pricing and subscription plans
While Incogni provides lower standalone pricing with bundle discounts, Kanary offers a free tier for testing but higher premium costs.
Incogni plans at a glance
Incogni offers simple tiers for automated removals across 420+ brokers, with even greater value in higher plans.
| Plan | Monthly price | Annual price per month | Key features |
| Standard | $15.98 | $7.19 ($86.29 for the first year, then $95.88 annually) | Automated removals, 420+ brokers |
| Unlimited | $29.98 | $13.49 ($161.89 for the first year, then $179.88 annually) | Custom removals from 2000+ sites |
| Family | $31.98 | $14.39 ($172.69 for the first year, then $191.88 annually) | Up to 5 users |
| Family Unlimited | $45.98 | $20.69 ($248.29 for the first year, then $275.88 annually) | Everything in the Family plan, plus custom removals |
| Surfshark bundle deal | $20.85 | $4.19/month on a 2-year subscription | VPN and antivirus services included |
Kanary plans at a glance
Kanary Copilot tiers emphasize manual oversight with a free basic option that can be scaled up for team needs. While the absence of the annual subscription for the Premium plan makes it less cost-effective, you can add your loved ones to Kanary for 50% off.
| Plan | Price | Key features |
| Free | $0.00/month | Basic automated scans (limited sites) |
| Premium | $9.99/month | 300+ brokers and manual removals |
| Enterprise | $179.88/person, billed yearly | Dedicated advisors |
Note: Pricing verified December 2025 from official sites.
What can you get for free?
Kanary offers a free basic tier with limited automated scans – no commitment needed. Incogni has no free tier but provides a full 30-day money-back guarantee for risk-free testing. Both premium plans include 30-day refunds.
Winner: Incogni for lower entry pricing, unbeatable value with Surfshark bundle, and straightforward guarantees without tier restrictions.
Approach to data removal
Incogni provides completely hands-off automation from start to finish; Kanary automates initial scans but includes manual steps for certain removals.
Incogni’s approach requires no ongoing user involvement. After account verification, it sends opt-out requests to brokers using GDPR, CCPA, and PIPEDA rights, tracks every response, and automatically resubmits every 60-90 days to block data re-listings. The real-time dashboard lets you monitor completed, pending, and rejected requests.
Moreover, the Deloitte assurance report confirms that over 245 million processes were handled by mid-2025. This end-to-end automation covers public people-search sites and private databases, with no approvals required after setup.
Kanary begins with automated scans, sending removal requests, and scheduling quarterly follow-ups. Premium plans add manual expert review for complex cases, but you may need to confirm actions for specific platforms. Detailed logs track progress, offering transparency through human oversight that catches edge cases automation might miss.
Both prioritize recurring protection against reappearances, though Incogni remains fully automatic, while Kanary adds verification steps.
Winner: Incogni – a seamless, zero-maintenance process that suits users who want effortless, ongoing privacy without interruptions.
Broker coverage
Incogni’s broader reach tackles both public visibility and private data trading, while Kanary concentrates on searchable profiles.
Incogni’s coverage reaches 420+ data brokers, covering both private databases (marketing, risk, recruitment, financial) and public people-search sites like Spokeo, BeenVerified, and Intelius. This comprehensive scope ensures global effectiveness across 34 countries with a strong US/EU/CA focus. All plans include full 420+ coverage with recurring scans – no limitations by tier – and Unlimited plans add custom removals for any additional sites.
Kanary’s coverage focuses on 200+ public people-search and directory sites, prioritizing visibility through automated scans on premium plans. This approach is US-centric and handles standard directories effectively. However, it also means that Kanary may leave private data sources untouched since it emphasizes publicly surfacing information. Quarterly resubmissions maintain results for covered sites, offering solid protection for standard search exposures without the depth of hidden broker networks.
Winner: Incogni – superior scale across automated public and private brokers provides more complete protection without gaps in hidden data sources.
Transparency
Both deliver visible progress tracking, but Incogni adds audited proof while Kanary focuses on intuitive site-specific updates.
Incogni’s transparency stands out with the Deloitte Independent Limited Assurance Report, which verifies its core processes, including 245M+ deletion requests processed by mid-2025. In addition, the real-time dashboard shows detailed logs of request status (completed, pending, rejected), broker responses, and recurring scan cycles every 60-90 days. This way, you can track progress across all available brokers with monthly reports and full visibility into GDPR/CCPA/PIPEDA compliance.
Custom removals available on the Unlimited plans include status updates. At the same time, the Trust Center publishes response rates and total confirmed removals – external accountability that builds confidence in Incogni’s hands-off operation.
Kanary’s transparency excels in user-facing clarity, with detailed dashboards that show exactly which sites hold your data and the next steps required. Progress tracking uses straightforward language accessible to everyone, covering automated scans and manual resubmissions for public sites.
However, Kanary lacks legal documentation, third-party assessments, or comprehensive privacy policy details, relying instead on internal logs without external validation.
Winner: Incogni – Deloitte assurance report provides unmatched external verification, ensuring processes work as claimed beyond internal dashboards.
Ease of use
Incogni delivers true set-and-forget simplicity, while Kanary requires more user interaction for optimal results.
Incogni’s ease of use centers on minimal setup – simply verify your account, and automation handles everything. The clean dashboard displays real-time progress without overwhelming you with technical jargon. This lets you check anytime without taking any additional actions. Recurring scans run silently every 60-90 days – no approvals, logins, or manual steps are needed after signup, making it accessible for beginners.
Kanary’s ease of use starts strong with automated scans but involves user confirmations for certain sites (like social platforms) and occasional logins to review steps. Dashboards clearly list affected sites and progress in plain language, but the hybrid process demands more attention than pure automation. Free tier simplifies testing, though premium manual oversight adds steps for deeper coverage.
Winner: Incogni – effortless from signup to ongoing protection suits users who want to avoid any hassle.
Customer support channels
Incogni emphasizes self-sufficiency when Kanary leans on expert assistance.
When it comes to available customer support channels, Incogni includes email and live chat with prompt responses (typically under 24 hours), plus a comprehensive Help Center covering broker practices and troubleshooting. However, for phone support, you will need to upgrade to the Unlimited plan. High Trustpilot ratings (4.4/5) praise clear communication, though no dedicated advisors.
As such, Kanary’s support excels with personal privacy advisors on premium plans, offering direct guidance for complex removals and custom requests. Email and chat responses are quick, and quarterly reviews provide proactive updates. Free-tier users get basic help, but if you want the human oversight, Kanary delivers.
Winner: Kanary – personal advisors deliver tailored support for users who need hands-on guidance.
Strengths and weaknesses: Incogni vs. Kanary
Choose Incogni if…
You want completely hands-off privacy protection across broad broker coverage without ongoing effort. Its automation and Deloitte verification make it ideal for set-and-forget results.
Pros:
- Fully automated removals from 420+ brokers
- Lowest pricing with Surfshark bundle
- Verified by the independent Deloitte assurance report
- Global compliance (34 countries)
Cons:
- No free tier or scan
- Phone support is limited to Unlimited plans
- No personal advisors
Choose Kanary if…
You value detailed control, manual oversight, and a free testing tier for visible public exposures. Its hybrid approach provides enough transparency, but it’s best for those comfortable with some interaction.
Pros:
- Free basic tier available
- Personal privacy advisors
- Clear site-specific tracking
- Manual handling for complex cases
Cons:
- Narrower automated coverage
- Higher premium pricing
- Requires user confirmations
- No third-party audits
Final verdict
As you can see from this head-to-head comparison, Incogni wins in most categories with superior automation, broader coverage across 420+ brokers, lower pricing, and unmatched Deloitte verification – perfect for most users seeking effortless, scalable privacy protection.
Kanary has the edge in customer support with personal advisors and offers a free tier for testing, but its narrower focus, manual steps, and higher premium costs limit broad appeal. As a result, we recommend you start with Incogni for hands-off results across both public and private brokers.
