The YouTube king’s telecom venture tests whether 400 million subscribers can reshape an entire industry. Major wireless carriers controlled 98% of US mobile subscriptions in 2024, but MrBeast’s upcoming mobile service launch in 2025 might change that calculation entirely. The YouTube giant’s venture into telecommunications—confirmed through investor materials viewed by Business Insider—represents the creator economy’s boldest leap into utility services yet.
The Infrastructure Play Behind the Hype
MrBeast will rent network access from major carriers rather than building towers.
This isn’t about constructing cell towers from scratch. MrBeast plans to launch a mobile virtual network operator (MVNO) that piggybacks on existing infrastructure from AT&T, T-Mobile, or Verizon. The model worked spectacularly for Ryan Reynolds, whose Mint Mobile sold to T-Mobile for $1.35 billion.
But Reynolds had star power—MrBeast has something bigger: the largest individual creator audience in history.
The Numbers Game That Changes Everything
Converting even a tiny fraction of his fanbase would dwarf typical MVNO launches.
With over 400 million subscribers across platforms, MrBeast’s potential customer base dwarfs most telecom startups. Even a 1% conversion rate delivers 4 million customers—larger than many established carriers.
This venture launches alongside his 2025 expansion into mobile gaming and beverages, suggesting a coordinated brand ecosystem that could lock in customer loyalty across multiple touchpoints.
The Business Reality Driving This Move
Profitable consumer products offset massive YouTube losses.
While MrBeast’s food brands like Feastables generated over $20 million profit on $250 million in sales, his core YouTube operation reportedly lost nearly $80 million last year according to investor materials. Telecommunications offers higher margins and recurring revenue that content creation can’t match.
His new Beast Industries umbrella company recently recruited SoftBank veteran Jeffrey Housenbold, signaling serious expansion ambitions beyond viral videos.
The Wild Cards Still in Play
Pricing and features remain completely under wraps.
Details remain scarce about what makes MrBeast’s service different beyond brand recognition. Will subscribers get exclusive content access? Ad-subsidized plans? Weekly billing that matches his video release schedule?
The company hasn’t responded to media inquiries, leaving competitors and customers guessing about potential disruptions to traditional monthly billing models.
The implications stretch beyond cheaper phone bills. If MrBeast succeeds, expect other major creators to eye utility sectors next. Traditional carriers might suddenly care a lot more about engagement than they ever have before.
